If you’re a content creator, you know that all the current platforms out there have rules for how and when you can make money. Normally there’s a complicated formula that targets your followers and views and in the end, it doesn’t often benefit you as the creator.
Endavo gives you the option to create your own OTT video network, which will give you full control over the network, or simply to create your own channel on one of Endavo’s partner digital networks (ex: thea.network, Footprint.tv, bingenetworks.tv) all the while giving you the ability to monetize your very own content. Whether you are part of Endavo’s digital networks or ready for your own OTT service, here are the ways to monetize through Endavo.
1. Platform subscription services
Netflix does it, Hulu does it, Endavo does it. The strategy of subscription services is simple, efficient, and very successful, which is why we make it an option for your platform. You get to choose your rates and your packages so that you’re one step closer to reaching your financial goals.
2. Content sponsorship
Looking for a clever marketing option to fund your platform and content creation? We’ve got the capabilities that make it possible for you to leverage your skills and find appropriate partners that have the cash. You can choose the sponsored content or sponsor all of your content — whichever works best for you and your partners.
3. Live pay-per-view
If you’ve got the numbers, we’ll help you with the dollars. Live events are a great way to attract an audience and build a subscription base that will convert to paying customers. So leverage your content, influencer, and social media following straight to your platform and we’ll enable you with the resources to turn each pair of eyeballs into live event revenue.
4. OTT network syndication
Looking for predictable revenue? We’ve got the capabilities that will make your content ready for the money stream that comes along with syndicating your content to different platforms. While Netflix and Amazon are obvious goals for many content creators, we are developing relationships with emerging OTT networks and platforms seeking content partnerships – just for you.
People want to give to what they like. If you’re creative and want to enable your followers to support your work, we have the platform that will allow them to donate directly to your tip jar. After all, you’ve built the engaged community with your stellar content, so now it’s time to turn your popularity into a resource for you.
Got big ideas and a budget that doesn’t match? No problem. Endavo’s particularly equipped for helping out with crowdfunding and getting you the start-up capital you need. With a strong subscriber base and viewers, we can help you convert your reach into actionable cash that allows you to keep powering forward with the content your audience loves.
Endavo allows you to have control over your content without the frustration of feeling like you have to bend to someone else’s rules. Standing out amongst the crowd of people trying to make money off their creative content shouldn’t be a luxury. Endavo gives content creators the freedom and revenue to back up their ideas so they can grow exponentially.
Want to learn more about how Endavo can help you monetize your content? Go ahead and get in touch with us — we’ll set you up with a free consultation AND a free demo.
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Using Endavo’s video distribution automation (VDA) platform, BINGE Networks engages with content producers to effortlessly syndicate content to more than 50 top television outlets worldwide.
- 1500 videos hosted
- 700 episodes produced
- 200 channels
“Visually we wanted our platform to be on par with Netflix or Hulu. Endavo allows for that functionality. And from a technological standpoint, we wanted to be able to syndicate the contents of all of our different partners. Before it was manual, but now with Endavo’s syndication feeds we can automatically get the content where it needs to go.” – Bonnie Bruderer, founder of BINGE Networks
With many years of production, syndication, and media start-up experience under her belt, Bonnie Bruderer utilized her expertise in digital marketing to create BINGE, a media company empowering creators and brands with the resources and capital necessary to access premium media outlets and networks.
After years of working with major networks and OTT contracts to distribute BINGE’s original content, Bruderer realized that there was an opportunity for her company to bypass the entire process by creating an original, customized platform.
For content creators, the digital market is so saturated with content on a few, key platforms that many first-time producers struggle to target their main demographic. To solve this problem, BINGE Network’s goal was to create a new, inexpensive opportunity where influencers could upload their videos and have it populate to different destinations in multiple categories.
Already streaming syndicated content on Endavo’s Footprint Network platform through a single channel, BINGE Networks chose Endavo to create a complete distribution system that catered to their technical and aesthetic needs while expanding their reach exponentially.
- Automatic distribution across multiple platforms and channels including Roku, Tivo, Apple TV, and more
- Professional end user dashboard
- Streamlined content hosting for all partners
With Endavo’s client-facing dashboard and automation expertise, BINGE is able to give its customers an all-in-one content distribution system supplemented with influencer marketing solutions. “We deliver a white label solution within our network, where people can upload a video once and have it populate in 50 different places,” says Bruderer. “And we pair that with social media campaigns so that we’re a full-service content solution.”
“We just brought on a third-party technology from a company we’ve partnered with for a while. It can auto-publish content like a Facebook live video or a podcast straight to a BINGE channel, which creates a huge new market for us. Endavo saw the value in it, and incorporated it into our existing platform.” – Bonnie Bruderer, founder of BINGE Network
With an established platform, BINGE Network’s next move will expand the company’s offerings in key categories to target influencer-based content. “We’re focused on foodies, entertainment, and travel,” says Bruderer. “We’re also transitioning huge influencers to move from platforms like YouTube to our new platform that engages all of these fresh audiences.”
When it comes to the big picture, BINGE is looking to become a household name with the platform. “We want to be in the market like Facebook or Instagram, for people to say: ‘Check it out on BINGE,’” explains Bruderer. “That’s our drive and push: to be part of everyday conversation.”
THEA is a multi-channel video network owned by ChooseATL where creators promote engaging, inspiring work, from documentaries to mini-series. Powered by Endavo’s video distribution automation (VDA) platform, viewers get access to a community focused on the modern cultural identity of Atlanta, GA.
- 9 content categories
- 40+ channel partners
- 150+ videos
- 7 apps
- 5000+ downloads
“THEA gives Atlanta the opportunity to be a mecca of enterprise and entertainment in the digital world. THEA allows us to tell Atlanta’s story around the world in an unprecedented way while also positioning our content creators in an optimal way to be discovered. We now have the tool and the content that will accelerate and curate this discoverability thanks to Endavo.” – Kate Atwood. Executive Director, ChooseATL
THEA is the multi-channel network of ChooseATL, Metro Atlanta Chamber’s innovative and entrepreneurial millennial outreach project. A dedicated showcase of Atlanta’s lifestyle and culture, ChooseATL aims to evolve perceptions and engage the next generation of Atlanta.
The company’s forward-thinking culture encouraged them to search for a marketing solution that was highly automated and had the ability to target a digitally-minded generation with content created by them, for them.
As Millennials take over in terms of volume and new talent, cities throughout the country are starting to feel and understand the change in the workforce, including Atlanta. With a net loss migration in Atlanta of 18-34-year-olds to cities like LA and New York, ChooseATL’s focus turned to attract millennial talent through marketing campaigns.
In addition, ChooseATL had a huge national and even global awareness problem where few outside of the Southeast knew of Atlanta’s technological and economic growth. The company was looking for a platform solution that would appeal to a younger market, have global reach, incorporate crowd-sourced content, and was both easy to set up and maintain. Of the programs that the ChooseATL team explored, Endavo’s intuitive software and modern design was the best fit for end users and project goals.
- Create a cultural identity for Atlanta that appeals to the modern market
- Broaden Metro Atlanta’s marketing focus to appeal to diverse industries and cultures
- Build a platform that allows creatives and audiences to be at the source of influence
Six months after launching THEA, ChooseATL has increased engagement across the board and has begun to curate content to accelerate Atlanta’s discoverability in a non-traditional, contemporary way. “The thing that is happening in Atlanta right now isn’t happening anywhere else in the world,” explains Kate Atwood, ChooseATL Executive Director. “We’re not just in a technology boom, we’re not just in a creative industry boom. We’re the market that’s having both at the same time, and THEA gives us the tool to give rise to both of those things so they favor each other and give us a great competitive advantage in attracting the next generation to Atlanta.”
“Both Endavo and my team were magically aligned. If Endavo didn’t have a vision, we wouldn’t be where we are. We came to Endavo knowing that they would really have to understand the value of working with us as a non-traditional network, and it has turned into this wonderful partnership.” – Kate Atwood. Executive Director, ChooseATL
While currently funded by investments from the city, THEA’s next move will be monetizing the platform with the creators in mind. “We’re at a point where we need another investment round,” says Kate. “And we’re looking to move to an ad-revenue split of 70-30 in favor of the creators. We look forward to building revenue share to keep us growing, as well as our partners.”
In 2017, the gap between cable versus online streaming services fell to a record low. According to a Pew Research Center study, traditional TV consumers were 59% of the market, while online subscription services crept up to 29%. If you break it down by age—particularly the 18-29 category—the numbers are even more alarming: 61% of users watch with an OTT service and only 31% still subscribe to traditional cable.
Don’t be astounded by this complete reversal of viewing habits—it’s the future of video content sharing, and it’s coming fast!
From Netflix to Amazon Prime, Hulu to YouTube, OTT services have completely disrupted the established flow of content consumption, with creatives breaking past the traditional roadblocks and heading straight for the consumer. Viewers no longer need cable to watch their favorite shows, and companies don’t have to rely on advertisements to generate income.
However, even over-the-top giants like YouTube have their problems for a new creator looking to promote their work. Not only are the gatekeepers of these hosting services getting more steep when it comes to payout, but customization options are also extremely limited. How can you build your brand on a platform you don’t own? It’s really difficult to do, which is why the evolution of OTT is quickly progressing toward personalized streaming services.
What businesses, local organizations, and creators can benefit from their own streaming service?
When your goal is to showcase unique video offerings, expand your brand through breakthrough online media, and appeal to niche markets and special interest groups, your best option is to create your own streaming channel or multichannel network. With everyone competing for content growth and opportunity, a personalized OTT service can be the most effective solution.
Here are some of the perks of creating your own channel or network:
- You get all the content and branding control with your own service. Plus, you can customize the user experience and functionality of multi-screen delivery, VOD, live streaming, linear, and catch-up TV features, making you the master of your content.
- All the viewers stay on your channel when you host your own content. With your own apps, you’re at less risk of moving your audience away from your product.
- You can optimize for TV, web, mobile, and tablet experiences — everywhere your audience is. Plus, by providing your own apps, you can increase signups by more than 20% over a website alone.
- You get everything you need from one centralized system, which means one control center, one content management workflow, and one place to build your brand.
- Get paid for your work, from patron and crowdfunding opportunities to digital sponsorships and subscriptions.
How you can develop your own streaming channel.
So how do you actually start your own streaming channel?
Using a professional service like Endavo’s video distribution automation (VDA) platform has many advantages. As a web-based administrative portal for managing and monetizing digital media, we’ve got the ability to set up your channel, distribution network, apps, subscription plans, workflow processes and much more, to get you established and ready to stream to your fans in no time.
Here’s what we excel at:
- Media Management System: Our VDA software is optimized for managing, publishing and monetizing VOD and digital media services across all the OTT platforms and networks. With different platform levels and flexible workflow features, you can customize our application to your exact needs.
- Content Delivery & Management: From VOD and live streaming workflows to multiscreen delivery and global CDN services, our full support and multi-format delivery is second to none in advanced features.
- Syndication: With Endavo, you can aggregate creator channels and publish channels to other OTT service providers with multiple pricing models or optimize for social network syndication. Add that to our other commerce opportunities: integrated merchant gateways, rental price and PPV templates, subscription plan management, and integrated advertising – everything you need to be profitable is at your fingertips.
- Reporting & Analytics: With detailed content delivery and viewing stats, performance and engagement data, media inventory lists, engagement figures, syndication metrics and more, you’ll know exactly where your content is thriving, and where there’s room to improve.
As one of the pioneers of this subscription-only platform technology, we’ve built our completely customizable software around empowering small businesses, independent creators, and the viewer to discover the power of over-the-top programming. Based in Atlanta, we believe there’s a lot of opportunity for the little guy to get a piece of the streaming revenue, and that’s exactly why we’re working toward a better streaming standard.
From content and branding control to creating apps, we’ve created more than a blank slate—we’ve also built all the tools to take you from start-up to established.
Want to explore your OTT options? Get the details here.
Endavo is pleased to be a Gold sponsor for the 6th annual OTT Executive Summit (www.OTTexec.com), June 5th at the Marriott Marquis in New York City’s Times Square. The OTT Executive Summit is a gathering of industry leaders across the TV/video landscape where we discuss the major business trends and technology moving the industry forward. It is a one-day format that includes excellent speakers and also five hours of networking time across breakfast, lunch, and an early evening cocktail reception.
As a sponsor we are offering a $100 discount to our customers and partners. Use promo code “Endavo” or this direct link to access the discount: CLICK HERE
Hey kids, just in time for SXSW, check out our new whitepaper that gives you 8 reasons why content owners should consider an OTT creator platform or multichannel creator network vs. YouTube or waiting on the sidelines in hopes of getting picked up by Netflix.
Click here Endavo_OTT_White_Paper_2018 vF
Happy reading! Contact us when you’re done. We have a lot to talk about!
And don’t forget to come to ChooseATL House if you’re in Austin for SXSW!
It’s only 2 weeks until we land in Austin to join ChooseATL for their ChooseATL House event on March 12 during SXSW! This will be the official launch event for THEA and we’re all gearing up! If you’re in Austin and attending SXSW, stop by Maggie Mae’s to say hello, learn more and have some ATL fun!
We are thrilled to announce the launch of MainStream Latinos on the FOOTPRINT Network! This new entertainment and lifestyle channel will provide engaging content for the American Latino market, produced by MainStream Media Ent., Inc., and will break the stereotypes of traditional mainstream American media portrayals of the American Latino lifestyle.
The full press release:
Atlanta, Georgia (January 9, 2017) – Just in time for the New Year, FOOTPRINT NETWORK is proud to announce the launch of its newest channel, MAINSTREAM LATINOS.
Focusing on the goal of creating engaging and positive content for a market severely underserved, MAINSTREAM MEDIA ENT, INC. CEO Zandra Rivera is targeting the ever-expanding American Latino market with world-class, high-quality content which removes media stereotypes of the American Latino demographic, to represent these diverse people in a realistic and modern way.
“I will continue to operate as a Renaissance woman while remaining a visionary leader within the Media industry. As a creative and engaging individual, I am passionate about inspiring future generations via innovative media platforms to positively transform the human landscape.” states Rivera.
With 7 new series premiering on January 9, 2018 on FOOTPRINT NETWORK and another 6 series in development, Rivera aims to celebrate the American Latino lifestyle. Explore the series descriptions below.
DIVERSITY IN HOLLYWOOD: DIVERSITY IN HOLLYWOOD, an original documentary series hosted by Zandra Rivera, uncovers some rather interesting and intimate perspectives from Hollywood celebrity insiders themselves.
HOLLYWOOD VIBE: Get the inside scoop on your favorite multicultural mega-stars, what’s hot and what’s not. Hosted by some of the sexiest people of color!
NO REGRETS: NO REGRETS is a dramatic comedy originally scripted series following the lives of nine men & women in their 20s as they explore the truth of what the Millennial generation is confronted with. Living in the moment seems to be the only solution.
MAKING SEX: MAKING SEX compels the viewer to take a closer look at male & female archetypal relationships. In today’s society we “Make Sex,” no longer do we “Make Love”, “Why?”
GREENTV: GREENTV is hosted by environmental experts and “green” hosts from around the globe, who commit their daily lives to transform the way we live and take care of our environment for future generations!!
SABORES!: Adventure around the globe sampling Latin American Cuisine, hosted by comedian – Zandra Rivera. Explore the history, cultures, and rich flavors of Latin America as “Sabores” (flavors) brings them home to you!
ROCKSTAR REALITY: ROCKSTAR REALITY is a reality series based on ex-bad boy, “Kae Rocco” Jr., who grew up in Chicago’s roughest Mexican neighborhood’s, “La Villita.” Experience the harsh realities of growing up and surviving on these mean streets. Kae’s journey unfolds as he strives to live a better life by following his passion, barbering. What happens when he opens a barbershop and tattoo parlor called “RockStar”?
In addition to the above titles, MAINSTREAM LATINOS also has 6 additional titles that will be premiering soon: CHRYSALIS, HEALTHY YOU, SEXY CARS & RACING, FASHIONISTA TV, NO INNMIGRANTES, LUCHA LIBRE AMERICANOD.
About MAINSTREAM MEDIA ENT., INC CEO ZANDRA RIVERA
Founder Zandra Rivera started her first marketing company at age 19. She has built a global network and high-powered team from her wide variety of experience. Zandra has an understanding of the distinctive marketing trends and intricacies of global consumerism. Her main focus on the American Latino market has pinpointed the gaps in available content and developed in-house projects to meet the needs of this billion-dollar industry. Rivera is also a professional actor, producer, director, and writer for feature films, series, theater, and commercials, in both English and Spanish. The MSMei team brings over 155 combined years of experience in the entertainment industry. The executive team has worked with Disney, Fox, HBO, Telemundo, Univision, as well as many major corporations, films and television series.
About MAINSTREAM MEDIA ENT., INC.
Launched in January 2013, MAINSTREAM MEDIA ENT., INC. focuses on the entertainment industry and corporate sector.
In addition creating vital content for educational platforms to create high quality, world-class media. The company is involved in every aspect of development from pre-production to post-production. Providing video production services as well as other digital content development. A full-service provider, MSMei also offers strategic branding, live streaming services, and development of interactive content.
About FOOTPRINT NETWORK
FOOTPRINT is the premier multichannel network dedicated to OTT distribution and commercialization. Our network and platform is redefining video content distribution and consumption for creators in the new era of digital media & entertainment. We market and deliver the FOOTPRINT lifestyle and entertainment experience to online viewers on all the popular web, mobile and connected TV platforms. Anyone can watch FOOTPRINT online or download the iOS and Android apps for free. We also partner with new OTT networks, platforms and service providers, who represent instant distribution and are seeking content partnerships to differentiate and augment their OTT services being delivered to their consumers.
MAINSTREAM LATINOS on FOOTPRINT
Follow MAINSTREAM LATINOS
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Interviews Available Upon Request
Emma Loggins / Footprint.TV
2017 was a pivotal year for Endavo, as we launched Endavo Digital Network and our first over-the-top MCN, FOOTPRINT Network. We laid some serious new groundwork over the past year and have established a lot of momentum going into 2018. I thought it would be helpful and valuable to our family, friends, partners and stakeholders to briefly highlight some of our 2017 progress, which I believe sets the stage for an exciting year ahead for Endavo.
We started 2017 by announcing the launch of Endavo Digital Network. After spending Q1 fine-tuning our MCN (multi-channel network) syndication platform and app frameworks, we officially launched our new MCN model in March. Alongside our new launch plans, we also acquired and began repositioning and rebranding FOOTPRINT as our very own creator network for OTT – a first of its kind. We also began signing up new channels with a curated list of wonderful independent creators, all looking for new forms of distribution and monetization in the new era of over-the-top entertainment & media. FOOTPRINT was relaunched over the summer on our new MCN apps and responsive website frameworks. We’re planning to release FOOTPRINT on Apple TV and Roku in mid January, followed by Amazon Fire TV.
FOOTPRINT begins the new year with 20 great independent channels and over 1300 video titles, including our newest partner channels, ADULTish, The Dark Zone and ASKANIKA. We have an active and growing pipeline of prospective new channels we plan to launch starting in January. Overall, we plan to grow the amount of curated channels on the network, increase the quality of content as we grow our viewer base and begin engaging actively with sponsors. We also like to see our network partners springboard to their own branded OTT apps on the Endavo platform, which Binge Networks (fka BonBon Networks) did in 2017!
Last year, FOOTPRINT also began actively exploring, experimenting and learning how to efficiently build and engage with an organic viewing audience through social media and various digital marketing strategies. As a result, we saw over 1028% growth in number of videos streamed on FOOTPRINT in 2017 over 2016 when we took over the network. We’re just getting started!
In the 2nd half of 2017, Endavo was very fortunate to forge a partnership with Metro Atlanta Chamber of Commerce and ChooseATL, to create and launch a groundbreaking metro-area creator network, called THEA. THEA was launched in November with 15 incredible Atlanta-based VOD channels and over 250 video titles, showcasing some amazing content that is being created here in “The A”. ChooseATL plans to grow the number of channels and distribution for THEA in 2018 to become the premier destination for digital creators to showcase Atlanta content to the world and monetize through sponsorship and advertising, from brands wanting to be a part of this next-generation OTT network. Endavo is proud to be the platform partner providing the entire MCN management and OTT delivery infrastructure, as well as the THEA website and apps. The THEA experience is built on Endavo’s responsive website, iOS app and Android app frameworks. We are also planning to release THEA on Apple TV and Roku in mid January. We are very excited to be involved with THEA, which also stands as a model for OTT community networks.
Alongside our MCN initiatives in 2017, Endavo also continued to support its enterprise OTT platform clients and partners. We are the platform for multiple AVOD and SVOD services that deliver on-demand and live streaming services to subscribers and fans everywhere. Our SVOD partners experienced as much as 153% subscriber growth in 2017. We delivered approximately 2 million video streams and hosted over 10,000 video titles. We also delivered more than 250 live streaming events in 2017. We are carefully exploring how to continue growing our enterprise OTT platform business alongside our Endavo Digital Networks strategy.
In 2018, we plan to focus and expand our efforts on building distribution for FOOTPRINT, as well as other Endavo Digital Network partners. We’ll do this by expanding and innovating our grass roots digital marketing strategies and campaigns for the network, channels and content. As the business models underlying OTT media and entertainment continue to evolve, so will we continue to grow and innovate, in terms of helping our content partners discover new ways to generate revenue for their content and production funding. For example, we plan to launch OTT Fest in 2018, which will serve as a unique festival platform for creators to submit their new shows and content for the purpose of gaining market exposure, distribution, sponsorship, funding and, ultimately, OTT distribution and monetization. We’ll also continue initiatives begun in 2017 to develop B2B partnerships with global OTT networks and service providers seeking content syndicated partnership opportunities.
2017 was truly a pivotal year for Endavo. We now plan to build on our vision, innovation and successes, as we continue to reinvent over-the-top media and entertainment distribution in 2018! Stay tuned and in touch with us.
We are very excited to be the platform for THEA, your new favorite video network. THEA is rooted in Atlanta but made for the world. We have partnered with ChooseATL to create this next-gen MCN for Atlanta creators. THEA (The A – Atlanta personified) was announced this month during Metro Atlanta Chamber’s annual meeting, which was held at the new Mercedes Benz Stadium, home of the Falcons and Atlanta United. It was incredible as THEA was announced with major fanfare.
THEA isn’t your typical video network. It’s a place where you can journey through engaging, inspiring work from real-life creators — whether that be documentaries or mini-series or music videos. It’s a platform, but it’s also a community for creative talent. For us, THEA is another Endavo Digital Network proving the value of our multichannel network platform for OTT distribution.
Check out THEA! Get the app! If you’re an ATL creator or brand, get in touch!
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