In 2017, the gap between cable versus online streaming services fell to a record low. According to a Pew Research Center study, traditional TV consumers were 59% of the market, while online subscription services crept up to 29%. If you break it down by age—particularly the 18-29 category—the numbers are even more alarming: 61% of users watch with an OTT service and only 31% still subscribe to traditional cable.
Don’t be astounded by this complete reversal of viewing habits—it’s the future of video content sharing, and it’s coming fast!
From Netflix to Amazon Prime, Hulu to YouTube, OTT services have completely disrupted the established flow of content consumption, with creatives breaking past the traditional roadblocks and heading straight for the consumer. Viewers no longer need cable to watch their favorite shows, and companies don’t have to rely on advertisements to generate income.
However, even over-the-top giants like YouTube have their problems for a new creator looking to promote their work. Not only are the gatekeepers of these hosting services getting more steep when it comes to payout, but customization options are also extremely limited. How can you build your brand on a platform you don’t own? It’s really difficult to do, which is why the evolution of OTT is quickly progressing toward personalized streaming services.
What businesses, local organizations, and creators can benefit from their own streaming service?
When your goal is to showcase unique video offerings, expand your brand through breakthrough online media, and appeal to niche markets and special interest groups, your best option is to create your own streaming channel or multichannel network. With everyone competing for content growth and opportunity, a personalized OTT service can be the most effective solution.
Here are some of the perks of creating your own channel or network:
You get all the content and branding control with your own service. Plus, you can customize the user experience and functionality of multi-screen delivery, VOD, live streaming, linear, and catch-up TV features, making you the master of your content.
All the viewers stay on your channel when you host your own content. With your own apps, you’re at less risk of moving your audience away from your product.
You can optimize for TV, web, mobile, and tablet experiences — everywhere your audience is. Plus, by providing your own apps, you can increase signups by more than 20% over a website alone.
You get everything you need from one centralized system, which means one control center, one content management workflow, and one place to build your brand.
Get paid for your work, from patron and crowdfunding opportunities to digital sponsorships and subscriptions.
How you can develop your own streaming channel.
So how do you actually start your own streaming channel?
Using a professional service like Endavo’s video distribution automation (VDA) platform has many advantages. As a web-based administrative portal for managing and monetizing digital media, we’ve got the ability to set up your channel, distribution network, apps, subscription plans, workflow processes and much more, to get you established and ready to stream to your fans in no time.
Here’s what we excel at:
Media Management System: Our VDA software is optimized for managing, publishing and monetizing VOD and digital media services across all the OTT platforms and networks. With different platform levels and flexible workflow features, you can customize our application to your exact needs.
Content Delivery & Management: From VOD and live streaming workflows to multiscreen delivery and global CDN services, our full support and multi-format delivery is second to none in advanced features.
Syndication: With Endavo, you can aggregate creator channels and publish channels to other OTT service providers with multiple pricing models or optimize for social network syndication. Add that to our other commerce opportunities: integrated merchant gateways, rental price and PPV templates, subscription plan management, and integrated advertising – everything you need to be profitable is at your fingertips.
Reporting & Analytics: With detailed content delivery and viewing stats, performance and engagement data, media inventory lists, engagement figures, syndication metrics and more, you’ll know exactly where your content is thriving, and where there’s room to improve.
As one of the pioneers of this subscription-only platform technology, we’ve built our completely customizable software around empowering small businesses, independent creators, and the viewer to discover the power of over-the-top programming. Based in Atlanta, we believe there’s a lot of opportunity for the little guy to get a piece of the streaming revenue, and that’s exactly why we’re working toward a better streaming standard.
From content and branding control to creating apps, we’ve created more than a blank slate—we’ve also built all the tools to take you from start-up to established.
Endavo is pleased to be a Gold sponsor for the 6th annual OTT Executive Summit (www.OTTexec.com), June 5th at the Marriott Marquis in New York City’s Times Square. The OTT Executive Summit is a gathering of industry leaders across the TV/video landscape where we discuss the major business trends and technology moving the industry forward. It is a one-day format that includes excellent speakers and also five hours of networking time across breakfast, lunch, and an early evening cocktail reception.
As a sponsor we are offering a $100 discount to our customers and partners. Use promo code “Endavo” or this direct link to access the discount: CLICK HERE
Hey kids, just in time for SXSW, check out our new whitepaper that gives you 8 reasons why content owners should consider an OTT creator platform or multichannel creator network vs. YouTube or waiting on the sidelines in hopes of getting picked up by Netflix.
It’s only 2 weeks until we land in Austin to join ChooseATL for their ChooseATL House event on March 12 during SXSW! This will be the official launch event for THEA and we’re all gearing up! If you’re in Austin and attending SXSW, stop by Maggie Mae’s to say hello, learn more and have some ATL fun!
We are thrilled to announce the launch of MainStream Latinos on the FOOTPRINT Network! This new entertainment and lifestyle channel will provide engaging content for the American Latino market, produced by MainStream Media Ent., Inc., and will break the stereotypes of traditional mainstream American media portrayals of the American Latino lifestyle.
Focusing on the goal of creating engaging and positive content for a market severely underserved, MAINSTREAM MEDIA ENT, INC. CEO Zandra Rivera is targeting the ever-expanding American Latino market with world-class, high-quality content which removes media stereotypes of the American Latino demographic, to represent these diverse people in a realistic and modern way.
“I will continue to operate as a Renaissance woman while remaining a visionary leader within the Media industry. As a creative and engaging individual, I am passionate about inspiring future generations via innovative media platforms to positively transform the human landscape.” states Rivera.
With 7 new series premiering on January 9, 2018 on FOOTPRINT NETWORK and another 6 series in development, Rivera aims to celebrate the American Latino lifestyle. Explore the series descriptions below.
DIVERSITY IN HOLLYWOOD: DIVERSITY IN HOLLYWOOD, an original documentary series hosted by Zandra Rivera, uncovers some rather interesting and intimate perspectives from Hollywood celebrity insiders themselves.
HOLLYWOOD VIBE: Get the inside scoop on your favorite multicultural mega-stars, what’s hot and what’s not. Hosted by some of the sexiest people of color!
NO REGRETS: NO REGRETS is a dramatic comedy originally scripted series following the lives of nine men & women in their 20s as they explore the truth of what the Millennial generation is confronted with. Living in the moment seems to be the only solution.
MAKING SEX: MAKING SEX compels the viewer to take a closer look at male & female archetypal relationships. In today’s society we “Make Sex,” no longer do we “Make Love”, “Why?”
GREENTV: GREENTV is hosted by environmental experts and “green” hosts from around the globe, who commit their daily lives to transform the way we live and take care of our environment for future generations!!
SABORES!: Adventure around the globe sampling Latin American Cuisine, hosted by comedian – Zandra Rivera. Explore the history, cultures, and rich flavors of Latin America as “Sabores” (flavors) brings them home to you!
ROCKSTAR REALITY: ROCKSTAR REALITY is a reality series based on ex-bad boy, “Kae Rocco” Jr., who grew up in Chicago’s roughest Mexican neighborhood’s, “La Villita.” Experience the harsh realities of growing up and surviving on these mean streets. Kae’s journey unfolds as he strives to live a better life by following his passion, barbering. What happens when he opens a barbershop and tattoo parlor called “RockStar”?
In addition to the above titles, MAINSTREAM LATINOS also has 6 additional titles that will be premiering soon: CHRYSALIS, HEALTHY YOU, SEXY CARS & RACING, FASHIONISTA TV, NO INNMIGRANTES, LUCHA LIBRE AMERICANOD.
About MAINSTREAM MEDIA ENT., INC CEO ZANDRA RIVERA
Founder Zandra Rivera started her first marketing company at age 19. She has built a global network and high-powered team from her wide variety of experience. Zandra has an understanding of the distinctive marketing trends and intricacies of global consumerism. Her main focus on the American Latino market has pinpointed the gaps in available content and developed in-house projects to meet the needs of this billion-dollar industry. Rivera is also a professional actor, producer, director, and writer for feature films, series, theater, and commercials, in both English and Spanish. The MSMei team brings over 155 combined years of experience in the entertainment industry. The executive team has worked with Disney, Fox, HBO, Telemundo, Univision, as well as many major corporations, films and television series.
About MAINSTREAM MEDIA ENT., INC. Launched in January 2013, MAINSTREAM MEDIA ENT., INC. focuses on the entertainment industry and corporate sector.
In addition creating vital content for educational platforms to create high quality, world-class media. The company is involved in every aspect of development from pre-production to post-production. Providing video production services as well as other digital content development. A full-service provider, MSMei also offers strategic branding, live streaming services, and development of interactive content.
About FOOTPRINT NETWORK
FOOTPRINT is the premier multichannel network dedicated to OTT distribution and commercialization. Our network and platform is redefining video content distribution and consumption for creators in the new era of digital media & entertainment. We market and deliver the FOOTPRINT lifestyle and entertainment experience to online viewers on all the popular web, mobile and connected TV platforms. Anyone can watch FOOTPRINT online or download the iOS and Android apps for free. We also partner with new OTT networks, platforms and service providers, who represent instant distribution and are seeking content partnerships to differentiate and augment their OTT services being delivered to their consumers.
2017 was a pivotal year for Endavo, as we launched Endavo Digital Network and our first over-the-top MCN, FOOTPRINT Network. We laid some serious new groundwork over the past year and have established a lot of momentum going into 2018. I thought it would be helpful and valuable to our family, friends, partners and stakeholders to briefly highlight some of our 2017 progress, which I believe sets the stage for an exciting year ahead for Endavo.
We started 2017 by announcing the launch of Endavo Digital Network. After spending Q1 fine-tuning our MCN (multi-channel network) syndication platform and app frameworks, we officially launched our new MCN model in March. Alongside our new launch plans, we also acquired and began repositioning and rebranding FOOTPRINT as our very own creator network for OTT – a first of its kind. We also began signing up new channels with a curated list of wonderful independent creators, all looking for new forms of distribution and monetization in the new era of over-the-top entertainment & media. FOOTPRINT was relaunched over the summer on our new MCN apps and responsive website frameworks. We’re planning to release FOOTPRINT on Apple TV and Roku in mid January, followed by Amazon Fire TV.
FOOTPRINT begins the new year with 20 great independent channels and over 1300 video titles, including our newest partner channels, ADULTish, The Dark Zone and ASKANIKA. We have an active and growing pipeline of prospective new channels we plan to launch starting in January. Overall, we plan to grow the amount of curated channels on the network, increase the quality of content as we grow our viewer base and begin engaging actively with sponsors. We also like to see our network partners springboard to their own branded OTT apps on the Endavo platform, which Binge Networks (fka BonBon Networks) did in 2017!
Last year, FOOTPRINT also began actively exploring, experimenting and learning how to efficiently build and engage with an organic viewing audience through social media and various digital marketing strategies. As a result, we saw over 1028% growth in number of videos streamed on FOOTPRINT in 2017 over 2016 when we took over the network. We’re just getting started!
In the 2nd half of 2017, Endavo was very fortunate to forge a partnership with Metro Atlanta Chamber of Commerce and ChooseATL, to create and launch a groundbreaking metro-area creator network, called THEA. THEA was launched in November with 15 incredible Atlanta-based VOD channels and over 250 video titles, showcasing some amazing content that is being created here in “The A”. ChooseATL plans to grow the number of channels and distribution for THEA in 2018 to become the premier destination for digital creators to showcase Atlanta content to the world and monetize through sponsorship and advertising, from brands wanting to be a part of this next-generation OTT network. Endavo is proud to be the platform partner providing the entire MCN management and OTT delivery infrastructure, as well as the THEA website and apps. The THEA experience is built on Endavo’s responsive website, iOS app and Android app frameworks. We are also planning to release THEA on Apple TV and Roku in mid January. We are very excited to be involved with THEA, which also stands as a model for OTT community networks.
Alongside our MCN initiatives in 2017, Endavo also continued to support its enterprise OTT platform clients and partners. We are the platform for multiple AVOD and SVOD services that deliver on-demand and live streaming services to subscribers and fans everywhere. Our SVOD partners experienced as much as 153% subscriber growth in 2017. We delivered approximately 2 million video streams and hosted over 10,000 video titles. We also delivered more than 250 live streaming events in 2017. We are carefully exploring how to continue growing our enterprise OTT platform business alongside our Endavo Digital Networks strategy.
In 2018, we plan to focus and expand our efforts on building distribution for FOOTPRINT, as well as other Endavo Digital Network partners. We’ll do this by expanding and innovating our grass roots digital marketing strategies and campaigns for the network, channels and content. As the business models underlying OTT media and entertainment continue to evolve, so will we continue to grow and innovate, in terms of helping our content partners discover new ways to generate revenue for their content and production funding. For example, we plan to launch OTT Fest in 2018, which will serve as a unique festival platform for creators to submit their new shows and content for the purpose of gaining market exposure, distribution, sponsorship, funding and, ultimately, OTT distribution and monetization. We’ll also continue initiatives begun in 2017 to develop B2B partnerships with global OTT networks and service providers seeking content syndicated partnership opportunities.
2017 was truly a pivotal year for Endavo. We now plan to build on our vision, innovation and successes, as we continue to reinvent over-the-top media and entertainment distribution in 2018! Stay tuned and in touch with us.
We are very excited to be the platform for THEA, your new favorite video network. THEA is rooted in Atlanta but made for the world. We have partnered with ChooseATL to create this next-gen MCN for Atlanta creators. THEA (The A – Atlanta personified) was announced this month during Metro Atlanta Chamber’s annual meeting, which was held at the new Mercedes Benz Stadium, home of the Falcons and Atlanta United. It was incredible as THEA was announced with major fanfare.
THEA isn’t your typical video network. It’s a place where you can journey through engaging, inspiring work from real-life creators — whether that be documentaries or mini-series or music videos. It’s a platform, but it’s also a community for creative talent. For us, THEA is another Endavo Digital Network proving the value of our multichannel network platform for OTT distribution.
During IBC this weekend in Amsterdam, Endavo is debuting it’s new OTT multichannel network (MCN) and FOOTPRINT NETWORK being delivered over Ericsson’s Unified Delivery Network (UDN). Endavo is a charter member of Ericsson’s UDN Advisory Board, which is designed to facilitate the collaboration of global OTT content providers and service providers to create turnkey, value-added services running on the network.
Our CEO, Paul D Hamm, will be see speaking on Saturday morning, during Ericsson’s UDN Partnership Forum being held at the W Amsterdam. Ericsson also wrote a case study about Endavo for IBC (download below). IBC is one of the largest TV and content distribution conferences in the world, held annually in Amsterdam. Running since 1967, the IBC Show is “by the industry, for the industry” and is a crucial event in the calendar of broadcast and media professionals worldwide, providing an invaluable annual meeting-point for the industry.
If you have followed along with Endavo over the past few years, you’ve heard a good bit from us about the disruption of digital content creation and distribution. We try really hard every day to keep up with and hopefully even get a little ahead of rapidly evolving video technology, the Internet and consumer behavior. We thought it would be worth sharing this video by Zach King about storytelling and the power of the Internet and digital tools for creators. It’s a few years old, but very relevant (except for the Vine video :-), and sometimes it helps to hear it from someone else. Zach tells a great story.
Why is this important? Because we want creators with great ideas and content to know that we at Endavo get it! We don’t always have all the answers, but we do dream of and work hard on developing new ways to help great creators to reach new audiences and create market value in the explosive OTT market. Our recent launch of Endavo Digital Network and FOOTPRINT Network, our first OTT multichannel network (MCN), are representative of our vision to empower great storytellers!