If you have followed along with Endavo over the past few years, you’ve heard a good bit from us about the disruption of digital content creation and distribution. We try really hard every day to keep up with and hopefully even get a little ahead of rapidly evolving video technology, the Internet and consumer behavior. We thought it would be worth sharing this video by Zach King about storytelling and the power of the Internet and digital tools for creators. It’s a few years old, but very relevant (except for the Vine video :-), and sometimes it helps to hear it from someone else. Zach tells a great story.
Why is this important? Because we want creators with great ideas and content to know that we at Endavo get it! We don’t always have all the answers, but we do dream of and work hard on developing new ways to help great creators to reach new audiences and create market value in the explosive OTT market. Our recent launch of Endavo Digital Network and FOOTPRINT Network, our first OTT multichannel network (MCN), are representative of our vision to empower great storytellers!
We’re excited to announce the release of our new responsive video website framework, as well as mobile OTT apps for iOS and Android smartphones and tablets. Our new UI/UX frameworks are specifically designed to deliver our multi-channel networks (MCN), such as FOOTPRINT, as well as branded OTT apps for our channel partners. We’re now fully-equipped to launch channels on our networks and even partner apps, within just days, and deliver an amazing OTT video experience at a fraction of the cost and time to market as our competitors. The landscape for distributing premium OTT video content is changing rapidly and we’re in a position to stay very flexible to maneuver with changing viewer trends and new distribution outlets as the market evolves around us.
We encourage professional and pro-am content creators to submit sample content through FOOTPRINT UPLOAD or reach out to us directly if you’re ready to launch your own branded OTT video service across all the main OTT platforms. In addition to our website and mobile app frameworks, we deliver Roku channels and we’re very close to releasing our Amazon Fire TV and Apple TV app frameworks.
To see our website framework, visit FOOTPRINT online.
Join us on June 8 at Times Square in NYC for the 2017 OTT Executive Summit, where we will be showcasing the all new Endavo Digital Network and FOOTPRINT relaunch! Our CEO, Paul D Hamm, will be speaking on an afternoon panel about the Future of Content Distribution and Monetization.
You may have noticed that we’ve been going through a transition recently. Late last year we made a strategic decision to become a multichannel network (MCN) for OTT distribution – the Endavo Digital Network. I thought it would be worthwhile to briefly explain what’s behind our new trajectory.
The dynamic, sometimes turbulent, OTT market has undoubtedly become a serious disruptive force in the media and entertainment industry. Whether you’re in the TV, movie or sports/news media market, the value chain has changed and continues to do so at warp speed, largely due to the Internet. We’ve been involved in this emerging Internet video market, in some capacity, going back to 2005, the year YouTube launched. In many ways, the OTT market has matured very fast and much of the supporting technologies have even begun to get commoditized. But the disruption in the video value chain has also opened new opportunities and challenges yet to be solved. Hence our need to adapt.
The democratization of production, distribution and consumption of digital media and entertainment has disrupted the traditional content value chains. Take a minute to check out these 2 infographics from Media Redef illustrating the old and new entertainment value chains (great article as well):
Why is this important? While disintermediation (my favorite word :-)) has theoretically made it easier for content to get produced, distributed and monetized, it’s also created plenty of new challenges and confusion for both content creators, as well as distributors. The old model may have been difficult (and super expensive) to execute but the path was simple to understand. Today, while many barriers to entry have been broken down, the market is actually more complex than ever – multiple distribution channels, platforms, networks, targeted audience segments, business models to consider, none of which are guaranteed paths to success.
The “YouTube” economy has become a significant force in the entertainment space, with Generation Y and Z driving a paradigm shift in when and where consumers watch video entertainment. Multichannel Networks emerged a few years ago, to help YouTube creators build brand, audience, revenue, even produce content. MCNs built significant market value in no time, resulting in a flurry of big M&A deals in 2014-15 (e.g., Fullscreen/AT&T, Maker/Disney). The other large social networks, including Facebook and Twitter, have also shifted their strategy toward video. Snapchat is the new kid on the block with an entirely different video model.
Over same time, the TV economy has finally been pulled into the web, due largely to the impact Netflix had on the TV market, followed by Hulu, HBO, Amazon, CBS, ESPN, then everyone else! Service providers have also jumped into the OTT pool to try to save their subscribers from cutting the cord.
So enough with the purposefully simplified OTT history lesson we all know. The punch line here is that we see a very large and growing market that exists between today’s “YouTube” economy and the traditional TV economy that has a good amount of new pain and opportunity. Content is being created everywhere, much of which is too premium for YouTube (Red might take issue with that) but also isn’t finding the answer in the traditional content value chain that is being disrupted right in front of them. GO to NATPE and you’ll see what I mean. At the same time, the traditional networks and distributors themselves are trying to figure out how to defend against and/or take advantage of the new value chain being created, with or without them. Go to NAB and you’ll see what I’ll mean (I’ll be there, by the way).
Therein lies what we believe to be a tremendous market opportunity beyond selling vid tech. We see a large and growing market of professional and pro-am content that lives in between the converging YouTube economy and traditional TV. We’ve been talking to many traditional production firms who are trying to figure out the new OTT economy. We also see many emerging content creators who are producing premium “digital first” content that needs distribution. We also see media companies – sports, news, even brands – who are openly challenged by the all new platforms, distribution channels, marketing strategies and business models.
So, the Endavo Digital Network was born, leveraging our market leading OTT video services platform, to help content creators “find their channel” and to help new OTT networks find, aggregate and distribute premium content emerging from this new “digital first” economy. We’re taking a page out of the YouTube MCN book to partner with content creators on multi-platform distribution, go-to-market, branding and monetization. We call it “MCN 4 OTT”.
Say Hello to Endavo Digital Network! #FINDYOURCHANNEL
Our CEO, Paul Hamm, will be attending Digital Entertainment World next week in Los Angeles. If you’re planning to attend the conference and have an interest in learning more about Endavo Digital Network while there, send us an email at GoOTT@endavomedia.com to set up a time to meet with Paul.
Stay tuned as Endavo completes its transformation to Endavo Digital Network. We are reinventing OTT distribution, syndication and monetization of premium digital content. Contact us to learn more while we’re behind the scenes getting ready to roll this out!
If you’re going to be in Miami next week for NATPE 2017, get in touch with us for a meeting and let us buy you a drink with a little umbrella in it! At the show, we will be meeting with digital content creators to tell them about the new Endavo Digital Network being rolled out behind the curtain. That’s right, we’re becoming an OTT multichannel network (MCN), designed to partner with content creators to build brand, audience and monetize Over-the-Top! We got all the apps and we’re bringing OTT go-to-market strategies and we’ll even seek out syndication opportunities with OTT networks around the globe. What’s better than that? To learn more, contact us through our contact page or email our NATPE team at GoOTT@endavomedia.com to meet up in Miami!
ATLANTA (September 30, 2016) – The Technology Association of Georgia (TAG), one of the nation’s largest state trade organizations dedicated to technology and innovation, recently recognized Paul Hamm, Endavo CEO, as a Digital Media & Entertainment Technology “Game Changer” in the latest issue of Hub Magazine.
The Peach State dominates in the Media and Entertainment tech industry. TV networks, film studios, digital gaming and more created $6 billion in economic impact in Georgia in 2015 and the state is the 3rd most profitable in the nation when it comes to entertainment, behind California and New York, respectively. The Media and Entertainment issue of Hub Magazine focuses on the tech side of this vibrant industry in Georgia.
The DM&E Technology Game Changers are selected by TAG and include 2016 innovators who are changing the game in Broadcast, Digital Gaming and Film Technology in Georgia. In addition to Paul, other broadcast Game Changers for 2016 are Ben Lawrence, VP IT Operations for Bounce TV, and Bob Hesskamp, SVP Global Broadcast Technology for Turner.
Through Paul’s vision and leadership, the Endavo OTT platform represents a cost-effective solution and fast path for content creators, broadcasters and even pay TV providers to take their premium content “over the top”. HUB Magazine cites Endavo’s launch of Footprint.tv in New York and Atlanta to be a game changing initiative. Footprint.tv is a new multichannel network (MCN) that empowers local independent content creators to find OTT distribution and monetization.