We are proud to announce that Endavo won “Best of Show” during the 2016 OTT Exec Summit that was held in New York City in June. Our CEO, Paul Hamm, also joined a distinguished panel to speak of OTT industry executives to speak on the subject of live event streaming, entitled, “It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money.” During the session, Mr. Hamm referenced the company’s experience in handling live event streaming and archival services (catch-up TV, VOD recording/preparation), including its recent work with live OTT sports, such as rugby, and linear TV channels streamed online.
This year’s OTT Exec Summit reported 208 total attendees. Registrations included Google/Android, Roku, Sky, BBC, Starz, SingTel, Verizon, NatureVision TV, Spincast TV, Scripps, Hearst, PBS, NPR, Revolt TV, Pure Flix, Whistle Sports, TV4, QVC, HSN, TEGNA, Ethnic TV, NAB, Television Academy, PublicVine, Zype, Huawei, Pioneer, LG, Epix, NBCU, FreemantleMedia, Multichannel News, DIRECTV, SuperVillain Studios, IBM Video, WWE, Qello, Producers Guild, Level 3, Orange, CBS, WWE, HGTV, Showtime, YuppTV, fuboTV, OwnZones, Limelight, OTTo Media, One World Sports, FootPrint.TV, SNL Kagan, VideoNuze, Fierce Online Video, Outdoor Channel, Magid, NeuLion, Turner Broadcasting, Yahoo, Newsy, EverSport, NatGeo, Sling TV, A&E, EPIX, Granite Broadcasting, Time Warner, and many others.
Endavo also showcased its multiscreen OTT Video Services Platform and Multichannel Network (MCN) Platform during the summit and participated in the show’s Product Speedcase, giving Mr Hamm the rare opportunity to directly demonstrate our platform to participating attendees in small groups. We also leveraged the event to showcase our own new MCN platform for local, independent content creators, FOOTPRINT.tv, which is launching this year starting in New York and Atlanta.
“Endavo won the Best of Show trophy because they were able to demonstrate a superior solution backed by their depth of experience. It’s an impressive accomplishment since votes are cast entirely by our audience of senior executives representing the ‘who’s who’ of the OTT industry,” said Brian Mahony, CEO of Trender Research and Founder of OTT Executive Summit & Magazine.
We can’t wait to participate in this excellent event again next year! We’re down with OTT!
We are celebrating National Streaming Day, along with our pals at Roku!
In celebration, Roku released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
50% of Americans would give up caffeine in order to stream
21% of Americans place more value on streaming to their television than brushing their teeth
We are excited to be speaking at the Digital Asset Symposium (DAS) being held May 4th in New York City. It’s a great line up of speakers and case studies. DAS is all about focusing on real projects in the real world of managing, using and leveraging digital assets. Register at http://das2016.org
Our CEO, Paul D Hamm, will be presenting “Emerging Business Models – We’re Down with OTT“. During this session, you will hear case studies and gain some insight on new opportunities to leverage new models and technologies to reach and grow audiences “over the top”, as well as create new business models.
AMIA’s Digital Asset Symposium (DAS) brings together speakers and case studies from a broad range of disciplines at the cross-section of theory and the practice. Constantly evolving technology creates new opportunities as well as new challenges in the use and management of content. While these are ever-changing, they are not unique to a given organization or field. Gathering and sharing with peers from a wide range of organizations offers the possibility to generate and gain new insights. DAS is the place where these catalytic connections and conversations happen. Take action and register today! Visit www.DAS2016.com to register and for the latest information on the New York event.
Our CEO, Paul Hamm, was interviewed on Atlanta Tech Edge, which aired on Sunday (3/20) on Atlanta station 11Alive (NBC). During the interview, Paul discusses OTT, Multichannel Networks (MCN) and User-Generated Content (UGC), along with providing some general OTT market insight. The interview was also published online, along with extended Q&A conducted with the show’s producer – Click here for the entire post.
Thank you to Wildness for a fantastic infographic that helps explain why wer’re building the EnGage UGC platform. First of all, young connected consumers are not watching TV on TV. According to Wildness research, 0 in 10 generation Z Culture Consumers would keep their television if left with only one device! ZERO!! 70% prefer streaming over broadcast or cable.
But just as important to us, these post-internet generation consumers are also Culture Creators. 80% find expressing themselves creatively is important. Over 25% post original video at least weekly.
If you’re in TV, sports, news, or any digital content business, it will be wise to pay attention to the behavior of this generation of Culture Consumers, Creators and Collaborators. We are paying attention, and this drives our mission to continue developing innovative new ways of distributing and monetizing OTT, aggregating content creators from the digital universe, and empowering consumers to create and collaborate, as well as consume. EnGage is being built to empower Culture Creators to contribute content to their digital communities and create or join the conversation.
Online video has evolved significantly in the past couple years and now has become a disruptive force in the TV industry. A new industry of multichannel networks, or MCNs, have emerged to provide important enabling technologies and services to original digital video creators who are producing content for YouTube and other digital video networks. Footprint.TV is a newly formed, Georgia-based multichannel network, formed by a handful of highly-experienced digital media and production executives from Georgia and New York, who joined forces to capitalize on major shifts occurring in digital entertainment. Footprint.TV is a MCN seeking to help digital content creators find new distribution channels, build digital audience and revenue streams, and even help them with content production. One of the first big challenges that Footprint.TV recognized was the necessity to have a technology platform that could enable them to aggregate, manage and distribute content creators, who would be syndicating their digital channels over the Internet from disparate networks, locations and technologies. The platform would also need to be able to easily and cost-effectively scale as distribution and the business grows. The Choices
Footprint.TV either needed to begin developing its own technology platform or it would need to find a partner who could provide all the necessary components of this new digital video network. Building their own required a significant capital investment and would likely take months or years to build. Therefore, Footprint.TV’s founders began their search for a technology platform partner. Fortunately, they did not have to look very far. The Solution
Another Georgia-based company, Endavo Media, was able to solve Footprint.TV’s technology challenges with its OTT Video Services and MCN Platform. Endavo has been in the Internet video industry and has been streaming video for global clients since 2007. The company has continued to develop its platform and solutions to meet the challenges of a rapidly growing and changing TV and digital media industry. Endavo execs recognized that the recent emergence of multichannel networks on YouTube would likely become yet another disruptive force to the TV industry as they are helping to create, curate and package premium content and entertainment completely outside of the traditional TV ecosystem. MCNs are capturing an increasing amount of the attention of so-called “cord cutters” and “cord nevers”, who largely avoid the traditional television. Endavo’s MCN Platform was the perfect fit for Footprint.TV, since it is entirely cloud-based, scalable and designed specifically to facilitate the evolution of digital entertainment with very quick implementation, open architecture, no capital expenditure and relatively low operating costs. The Results
As a result of the Endavo platform, Footprint.TV has been able to quickly show a working proof of concept for its new multichannel video network to content creators (www.footprint.tv) without having to spend months or years and hundreds of thousands of dollars to build their own technology platform. The Endavo platform is enabling Footprint.TV to develop its business plan very quickly by providing the instant ability to easily acquire digital channels from various content creators seeking new distribution channels. In only a couple months, Footprint.TV has aggregated over 30 digital video-on-demand channels from various content creators, in addition producing their own content. Getting launched quickly also enabled Footprint.TV to forge yet another Georgia partnership with NDN (News Distribution Network) for news content and advertising revenue. Footprint.TV is now approaching local TV broadcasters and pay TV service providers across the U.S. with a new source of “millennial” content and potential revenue streams, as the traditional TV providers are also seeking to adapt to the significant shifts that are taking place in video entertainment consumption.
Paul D Hamm, CEO, Endavo Media
The OTT video market is moving fast and, at Endavo, we’re working hard to stay ahead. Today, we are focusing our platform and solutions on 3 main “digital media” pillars: OTT, MCN and UGC. We also launched our freshly updated website today to reflect our evolution as a leading OTT solutions provider.
OTT Video Services – The TV and digital entertainment ecosystem is moving “over the top” at warp speed now. Endavo’s core platform has been supporting premium OTT services for over 7 years and we’ll continue bringing the fastest, most flexible, cost effective, and overall best solutions in the business. It just keeps getting better!
Multichannel Networks – The universe of digital content is quickly evolving beyond traditional TV. Especially for younger generations, many of today’s entertainment (“TV”) stars come from YouTube and the Internet, not from TV. We’re uniquely positioned with a MCN platform that enables the aggregation and management of next-generation digital entertainment that will redefine what “TV” means for broadcasters, service providers and next-generation OTT networks seeking to reinvent TV, differentiate and evolve with the paradigm shift that is happening.
User-Generated Content– in the new era of Meerkat and Periscope, personal broadcasting and high-quality user content has caught fire in 2015. The quality of smartphone video has skyrocketed. GoPro is selling like hotcakes. Endavo’s new EnGage Mobile App and UGC system enables the acquisition of mobile reporter or fan produced content, through an amazing branded app experience and integrated with the Endavo platform, for instant OTT distribution or for inclusion into production/video workflow.
We are very excited about the future of digital (OTT) entertainment and Endavo’s position to drive TV REINVENTED! Come chat with us about it.
Multichannel Networks (MCNs) have gained tremendous exposure and valuation in recent months, especially riding the success of YouTube viewership and content creation. MCNs have offered YouTube content creators value and assistance in areas such as product, programming, funding, monetization, cross-promotion, partner management and audience development. As a result of incredible growth in this industry segment, MCNs have been given some very high valuations in the M&A marketplace, including Disney’s acquisition of Makers Studios for $500 million and Dreamworks $117 million deal with Awesomeness TV, to name a couple.
We believe that the MCN model will quickly evolve beyond YouTube, as TV broadcasters, networks and service providers, as well as new OTT market entrants, will begin to build out MCN businesses, which will increasingly include OTT content creators, in addition to “TV” content. For example, local TV broadcasters are looking online for fresh news content that will supplement local TV news, in hopes of reaching millenials. TV distributors will be interested in the MCN model because they are leveraging their networks and content into multiplatform OTT distribution, therefore offer reach and legitimacy in the space. New MCNs in the OTT-TV market can offer content creators audience building and cross-promotion, monetization, programming/channel optimization, distribution/publishing rights management, and even funding and production assistance. The MCN model opens a source for new content for broadcast TV networks and service providers, as well as OTT-TV, so traditional media companies can use MCN models to mine content creators they can elevate to broadcast TV formats.
To help catalyze the emergence of Multichannel Networks, Endavo has launched its new MCN Platform, which fully empowers the next-generation of OTT-TV. Endavo now enables OTT video service providers with a turnkey, cloud-based solution that serves as a cost-effective platform to fast-track content ingestion, management, distribution and monetization of OTT channels over connected devices, with seamless and amazing user experiences.
Endavo was recently named among the 20 Most Promising Media & Entertainment Technology Solution Providers in 2015 by CIO Review Magazine. According to CIO Review, “the media and entertainment industry is a unique amalgam of disruptive technology and unconventional trends. Over the years, a myriad of companies that provide ingenious products and solutions have unwaveringly entered into this arena to serve the constantly-changing needs of [M&E] customers.” This edition of CIO Review features “the best solution and service providers offering tools and services available on the media and entertainment platform.” Endavo was selected as a top player from over 300 companies considered.
In an article inside this edition of CIO Review, our CEO, Paul D Hamm, explains how Endavo is expanding its foothold into the U.S. media and entertainment market, as TV broadcasters and pay TV providers are increasingly ready to adopt and execute on OTT strategies. The article goes on to explain how Endavo has developed its platform to support new OTT models, such as multichannel networks. “We are foreseeing success in next-generation TV networks, which is an emerging market that will overtake traditional media,” Paul says.
Dubai Media Inc’s OTT service has gone from strength to strength since its launch in 2011 with a premium sports channel added to its portfolio recently and a smart app scheduled for Q1 2015. Broadcast Pro’s Vijaya Cherian takes closer look at the technology that is driving DMI’s OTT service.