Dubai Media Inc’s OTT service has gone from strength to strength since its launch in 2011 with a premium sports channel added to its portfolio recently and a smart app scheduled for Q1 2015. Broadcast Pro’s Vijaya Cherian takes closer look at the technology that is driving DMI’s OTT service.
Click to read the full article: Broadcastpro-Endavo_March-2015-Issue
MENA TV broadcaster, Dubai Media Incorporated (DMI), has launched a new subscription OTT service for registered users to access its Dubai Sports Premium TV channel. Dubai Sports Premium carries the UEFA Champions League football season, Emirati Arabic Gulf Cup Tournament, Arabian Gulf League football season, and much more. Subscribers are able to sign up for the service using their mobile phone provider billing and, upon subscription, will be able to gain live access to televised league matches, and many other televised sporting events, on their desktops, laptops, and mobile devices – including iOS, Android and Blackberry tablets and smartphones. For the new OTT service, Endavo provides DMI with the multi-screen streaming infrastructure and support, integration with the multi-carrier mobile billing gateway, and video microsite design, development and support. DMI will run the monthly subscription OTT service during the 2014-2015 football season, and the company also says it expects to add additional new subscription OTT-TV channels and VOD services in 2015.
We are very proud to have supported the launch of Dubai Media‘s brand new online video experience at the start of Ramadan this year. DMI’s newly designed video website provides a more unified experience for its Video-on-Demand, Live TV and Catch-Up TV services. In addition to a beautiful new look and feel, visitors will find the site much easier to explore and discover their favorite DMI channels and programs, whether shows are airing live, aired earlier the same day or if they are available on-demand. Even if Dubai TV, Dubai One, Sama Dubai or Noor Dubai TV viewers just missed the start of their favorite program airing on live TV or missed it entirely, they can start a currently-airing show over from the beginning or they can catch-up on any show that aired in the past 48 hours by easily navigating the channel program guide, updated in real time. Of course, DMI’s popular shows are available on-demand for catching up on previous seasons or even “binge” watching. Navigating available DMI channels and programs is now easier than ever from the new video site home page. Visitors can also discover new, popular and featured shows.
During Ramadan each year, DMI produces and publishes special drama, comedy and children’s programs, with an episode released each day during the month, such as:
مسلسل كعب عالي , مسلسل قصص العجائب في القرآن and مسلسل يامن كنت حبيبي.
Plans are in place to further improve the DMI online video experience this summer with multiscreen responsive website design, as well as new discovery and tracking features for users, such as giving users the next episode of a season being watched when they return to the DMI VOD service.
Endavo provides the entire back-end content management, packaging and delivery system for DMI’s VOD, Live TV and Catch-Up TV services. We also designed, developed, and support the video website itself, in addition to DMI OnDemand and Dubai One mobile apps available in iTunes App Store and Google Play.
We hope the Muslim community has a blessed Ramadan and, on behalf of Dubai Media, invite everyone to pay a visit to DMI’s video-on-demand destinations to enjoy a next-generation TV experience! Click here to access DMI’s video website.
In partnership with Endavo, KOOORA.com, a leading online provider of Arabic sports news, has launched a new special section of its website dedicated to World Cup 2014. Endavo is providing the video management and publishing platform along with the development and hosting of the video portion of the site. KOOORA.com is a top 500 global website (currently #342), according to Alexa, making it a top destination for sports news among online viewers in Arabic speaking countries around the world. As announced last month, KOOORA.com attracted 22.8 million unique visitors and scored a record-breaking 700 million views in April 2014. According to Effective Measure, KOOORA.com has 65% market share of sports websites in MENA region.
The World Cup 2014 section of the KOOORA.com site will provide users with general event news, venue information, video content and social forums. World Cup 2014 is occurring 12 June – 13 July in Brazil.
In addition to providing the video platform for KOOORA.com’s World Cup 2014 site, Endavo is also developing out and will host KOOORA.com’s new video section of its website rolling out this month. Endavo provides its media management system, publishing tools and players, multiscreen video delivery, advertising integration, as well as user generated video engine, all empowering KOOORA.com’s strategy to enhance user experience through the expanded use of professionally produced news programming, user generated video and interactive media features, all seamlessly integrated within its already popular sports news destination and social forum.
The Endavo platform delivers a superior video experience for KOOORA.com and enables them with a scalable launch pad for new services that can be developed and brought to market very rapidly. This allows KOOORA.com to stay ahead of the pack as a top online sports news destination in the MENA region and continue to grow their business.