2017 was a pivotal year for Endavo, as we launched Endavo Digital Network and our first over-the-top MCN, FOOTPRINT Network. We laid some serious new groundwork over the past year and have established a lot of momentum going into 2018. I thought it would be helpful and valuable to our family, friends, partners and stakeholders to briefly highlight some of our 2017 progress, which I believe sets the stage for an exciting year ahead for Endavo.
We started 2017 by announcing the launch of Endavo Digital Network. After spending Q1 fine-tuning our MCN (multi-channel network) syndication platform and app frameworks, we officially launched our new MCN model in March. Alongside our new launch plans, we also acquired and began repositioning and rebranding FOOTPRINT as our very own creator network for OTT – a first of its kind. We also began signing up new channels with a curated list of wonderful independent creators, all looking for new forms of distribution and monetization in the new era of over-the-top entertainment & media. FOOTPRINT was relaunched over the summer on our new MCN apps and responsive website frameworks. We’re planning to release FOOTPRINT on Apple TV and Roku in mid January, followed by Amazon Fire TV.
FOOTPRINT begins the new year with 20 great independent channels and over 1300 video titles, including our newest partner channels, ADULTish, The Dark Zone and ASKANIKA. We have an active and growing pipeline of prospective new channels we plan to launch starting in January. Overall, we plan to grow the amount of curated channels on the network, increase the quality of content as we grow our viewer base and begin engaging actively with sponsors. We also like to see our network partners springboard to their own branded OTT apps on the Endavo platform, which Binge Networks (fka BonBon Networks) did in 2017!
Last year, FOOTPRINT also began actively exploring, experimenting and learning how to efficiently build and engage with an organic viewing audience through social media and various digital marketing strategies. As a result, we saw over 1028% growth in number of videos streamed on FOOTPRINT in 2017 over 2016 when we took over the network. We’re just getting started!
In the 2nd half of 2017, Endavo was very fortunate to forge a partnership with Metro Atlanta Chamber of Commerce and ChooseATL, to create and launch a groundbreaking metro-area creator network, called THEA. THEA was launched in November with 15 incredible Atlanta-based VOD channels and over 250 video titles, showcasing some amazing content that is being created here in “The A”. ChooseATL plans to grow the number of channels and distribution for THEA in 2018 to become the premier destination for digital creators to showcase Atlanta content to the world and monetize through sponsorship and advertising, from brands wanting to be a part of this next-generation OTT network. Endavo is proud to be the platform partner providing the entire MCN management and OTT delivery infrastructure, as well as the THEA website and apps. The THEA experience is built on Endavo’s responsive website, iOS app and Android app frameworks. We are also planning to release THEA on Apple TV and Roku in mid January. We are very excited to be involved with THEA, which also stands as a model for OTT community networks.
Alongside our MCN initiatives in 2017, Endavo also continued to support its enterprise OTT platform clients and partners. We are the platform for multiple AVOD and SVOD services that deliver on-demand and live streaming services to subscribers and fans everywhere. Our SVOD partners experienced as much as 153% subscriber growth in 2017. We delivered approximately 2 million video streams and hosted over 10,000 video titles. We also delivered more than 250 live streaming events in 2017. We are carefully exploring how to continue growing our enterprise OTT platform business alongside our Endavo Digital Networks strategy.
In 2018, we plan to focus and expand our efforts on building distribution for FOOTPRINT, as well as other Endavo Digital Network partners. We’ll do this by expanding and innovating our grass roots digital marketing strategies and campaigns for the network, channels and content. As the business models underlying OTT media and entertainment continue to evolve, so will we continue to grow and innovate, in terms of helping our content partners discover new ways to generate revenue for their content and production funding. For example, we plan to launch OTT Fest in 2018, which will serve as a unique festival platform for creators to submit their new shows and content for the purpose of gaining market exposure, distribution, sponsorship, funding and, ultimately, OTT distribution and monetization. We’ll also continue initiatives begun in 2017 to develop B2B partnerships with global OTT networks and service providers seeking content syndicated partnership opportunities.
2017 was truly a pivotal year for Endavo. We now plan to build on our vision, innovation and successes, as we continue to reinvent over-the-top media and entertainment distribution in 2018! Stay tuned and in touch with us.
Dubai Media Inc’s OTT service has gone from strength to strength since its launch in 2011 with a premium sports channel added to its portfolio recently and a smart app scheduled for Q1 2015. Broadcast Pro’s Vijaya Cherian takes closer look at the technology that is driving DMI’s OTT service.
Click to read the full article: Broadcastpro-Endavo_March-2015-Issue
MENA TV broadcaster, Dubai Media Incorporated (DMI), has launched a new subscription OTT service for registered users to access its Dubai Sports Premium TV channel. Dubai Sports Premium carries the UEFA Champions League football season, Emirati Arabic Gulf Cup Tournament, Arabian Gulf League football season, and much more. Subscribers are able to sign up for the service using their mobile phone provider billing and, upon subscription, will be able to gain live access to televised league matches, and many other televised sporting events, on their desktops, laptops, and mobile devices – including iOS, Android and Blackberry tablets and smartphones. For the new OTT service, Endavo provides DMI with the multi-screen streaming infrastructure and support, integration with the multi-carrier mobile billing gateway, and video microsite design, development and support. DMI will run the monthly subscription OTT service during the 2014-2015 football season, and the company also says it expects to add additional new subscription OTT-TV channels and VOD services in 2015.
We are very proud to have supported the launch of Dubai Media‘s brand new online video experience at the start of Ramadan this year. DMI’s newly designed video website provides a more unified experience for its Video-on-Demand, Live TV and Catch-Up TV services. In addition to a beautiful new look and feel, visitors will find the site much easier to explore and discover their favorite DMI channels and programs, whether shows are airing live, aired earlier the same day or if they are available on-demand. Even if Dubai TV, Dubai One, Sama Dubai or Noor Dubai TV viewers just missed the start of their favorite program airing on live TV or missed it entirely, they can start a currently-airing show over from the beginning or they can catch-up on any show that aired in the past 48 hours by easily navigating the channel program guide, updated in real time. Of course, DMI’s popular shows are available on-demand for catching up on previous seasons or even “binge” watching. Navigating available DMI channels and programs is now easier than ever from the new video site home page. Visitors can also discover new, popular and featured shows.
During Ramadan each year, DMI produces and publishes special drama, comedy and children’s programs, with an episode released each day during the month, such as:
مسلسل كعب عالي , مسلسل قصص العجائب في القرآن and مسلسل يامن كنت حبيبي.
Plans are in place to further improve the DMI online video experience this summer with multiscreen responsive website design, as well as new discovery and tracking features for users, such as giving users the next episode of a season being watched when they return to the DMI VOD service.
Endavo provides the entire back-end content management, packaging and delivery system for DMI’s VOD, Live TV and Catch-Up TV services. We also designed, developed, and support the video website itself, in addition to DMI OnDemand and Dubai One mobile apps available in iTunes App Store and Google Play.
We hope the Muslim community has a blessed Ramadan and, on behalf of Dubai Media, invite everyone to pay a visit to DMI’s video-on-demand destinations to enjoy a next-generation TV experience! Click here to access DMI’s video website.
In partnership with Endavo, KOOORA.com, a leading online provider of Arabic sports news, has launched a new special section of its website dedicated to World Cup 2014. Endavo is providing the video management and publishing platform along with the development and hosting of the video portion of the site. KOOORA.com is a top 500 global website (currently #342), according to Alexa, making it a top destination for sports news among online viewers in Arabic speaking countries around the world. As announced last month, KOOORA.com attracted 22.8 million unique visitors and scored a record-breaking 700 million views in April 2014. According to Effective Measure, KOOORA.com has 65% market share of sports websites in MENA region.
The World Cup 2014 section of the KOOORA.com site will provide users with general event news, venue information, video content and social forums. World Cup 2014 is occurring 12 June – 13 July in Brazil.
In addition to providing the video platform for KOOORA.com’s World Cup 2014 site, Endavo is also developing out and will host KOOORA.com’s new video section of its website rolling out this month. Endavo provides its media management system, publishing tools and players, multiscreen video delivery, advertising integration, as well as user generated video engine, all empowering KOOORA.com’s strategy to enhance user experience through the expanded use of professionally produced news programming, user generated video and interactive media features, all seamlessly integrated within its already popular sports news destination and social forum.
The Endavo platform delivers a superior video experience for KOOORA.com and enables them with a scalable launch pad for new services that can be developed and brought to market very rapidly. This allows KOOORA.com to stay ahead of the pack as a top online sports news destination in the MENA region and continue to grow their business.