It’s only 2 weeks until we land in Austin to join ChooseATL for their ChooseATL House event on March 12 during SXSW! This will be the official launch event for THEA and we’re all gearing up! If you’re in Austin and attending SXSW, stop by Maggie Mae’s to say hello, learn more and have some ATL fun!
2017 was a pivotal year for Endavo, as we launched Endavo Digital Network and our first over-the-top MCN, FOOTPRINT Network. We laid some serious new groundwork over the past year and have established a lot of momentum going into 2018. I thought it would be helpful and valuable to our family, friends, partners and stakeholders to briefly highlight some of our 2017 progress, which I believe sets the stage for an exciting year ahead for Endavo.
We started 2017 by announcing the launch of Endavo Digital Network. After spending Q1 fine-tuning our MCN (multi-channel network) syndication platform and app frameworks, we officially launched our new MCN model in March. Alongside our new launch plans, we also acquired and began repositioning and rebranding FOOTPRINT as our very own creator network for OTT – a first of its kind. We also began signing up new channels with a curated list of wonderful independent creators, all looking for new forms of distribution and monetization in the new era of over-the-top entertainment & media. FOOTPRINT was relaunched over the summer on our new MCN apps and responsive website frameworks. We’re planning to release FOOTPRINT on Apple TV and Roku in mid January, followed by Amazon Fire TV.
FOOTPRINT begins the new year with 20 great independent channels and over 1300 video titles, including our newest partner channels, ADULTish, The Dark Zone and ASKANIKA. We have an active and growing pipeline of prospective new channels we plan to launch starting in January. Overall, we plan to grow the amount of curated channels on the network, increase the quality of content as we grow our viewer base and begin engaging actively with sponsors. We also like to see our network partners springboard to their own branded OTT apps on the Endavo platform, which Binge Networks (fka BonBon Networks) did in 2017!
Last year, FOOTPRINT also began actively exploring, experimenting and learning how to efficiently build and engage with an organic viewing audience through social media and various digital marketing strategies. As a result, we saw over 1028% growth in number of videos streamed on FOOTPRINT in 2017 over 2016 when we took over the network. We’re just getting started!
In the 2nd half of 2017, Endavo was very fortunate to forge a partnership with Metro Atlanta Chamber of Commerce and ChooseATL, to create and launch a groundbreaking metro-area creator network, called THEA. THEA was launched in November with 15 incredible Atlanta-based VOD channels and over 250 video titles, showcasing some amazing content that is being created here in “The A”. ChooseATL plans to grow the number of channels and distribution for THEA in 2018 to become the premier destination for digital creators to showcase Atlanta content to the world and monetize through sponsorship and advertising, from brands wanting to be a part of this next-generation OTT network. Endavo is proud to be the platform partner providing the entire MCN management and OTT delivery infrastructure, as well as the THEA website and apps. The THEA experience is built on Endavo’s responsive website, iOS app and Android app frameworks. We are also planning to release THEA on Apple TV and Roku in mid January. We are very excited to be involved with THEA, which also stands as a model for OTT community networks.
Alongside our MCN initiatives in 2017, Endavo also continued to support its enterprise OTT platform clients and partners. We are the platform for multiple AVOD and SVOD services that deliver on-demand and live streaming services to subscribers and fans everywhere. Our SVOD partners experienced as much as 153% subscriber growth in 2017. We delivered approximately 2 million video streams and hosted over 10,000 video titles. We also delivered more than 250 live streaming events in 2017. We are carefully exploring how to continue growing our enterprise OTT platform business alongside our Endavo Digital Networks strategy.
In 2018, we plan to focus and expand our efforts on building distribution for FOOTPRINT, as well as other Endavo Digital Network partners. We’ll do this by expanding and innovating our grass roots digital marketing strategies and campaigns for the network, channels and content. As the business models underlying OTT media and entertainment continue to evolve, so will we continue to grow and innovate, in terms of helping our content partners discover new ways to generate revenue for their content and production funding. For example, we plan to launch OTT Fest in 2018, which will serve as a unique festival platform for creators to submit their new shows and content for the purpose of gaining market exposure, distribution, sponsorship, funding and, ultimately, OTT distribution and monetization. We’ll also continue initiatives begun in 2017 to develop B2B partnerships with global OTT networks and service providers seeking content syndicated partnership opportunities.
2017 was truly a pivotal year for Endavo. We now plan to build on our vision, innovation and successes, as we continue to reinvent over-the-top media and entertainment distribution in 2018! Stay tuned and in touch with us.
We are very excited to be the platform for THEA, your new favorite video network. THEA is rooted in Atlanta but made for the world. We have partnered with ChooseATL to create this next-gen MCN for Atlanta creators. THEA (The A – Atlanta personified) was announced this month during Metro Atlanta Chamber’s annual meeting, which was held at the new Mercedes Benz Stadium, home of the Falcons and Atlanta United. It was incredible as THEA was announced with major fanfare.
THEA isn’t your typical video network. It’s a place where you can journey through engaging, inspiring work from real-life creators — whether that be documentaries or mini-series or music videos. It’s a platform, but it’s also a community for creative talent. For us, THEA is another Endavo Digital Network proving the value of our multichannel network platform for OTT distribution.
Check out THEA! Get the app! If you’re an ATL creator or brand, get in touch!
During IBC this weekend in Amsterdam, Endavo is debuting it’s new OTT multichannel network (MCN) and FOOTPRINT NETWORK being delivered over Ericsson’s Unified Delivery Network (UDN). Endavo is a charter member of Ericsson’s UDN Advisory Board, which is designed to facilitate the collaboration of global OTT content providers and service providers to create turnkey, value-added services running on the network.
Our CEO, Paul D Hamm, will be see speaking on Saturday morning, during Ericsson’s UDN Partnership Forum being held at the W Amsterdam. Ericsson also wrote a case study about Endavo for IBC (download below). IBC is one of the largest TV and content distribution conferences in the world, held annually in Amsterdam. Running since 1967, the IBC Show is “by the industry, for the industry” and is a crucial event in the calendar of broadcast and media professionals worldwide, providing an invaluable annual meeting-point for the industry.
Ericsson Case Study – Endavo Media Final_US_20170912
Join us on June 8 at Times Square in NYC for the 2017 OTT Executive Summit, where we will be showcasing the all new Endavo Digital Network and FOOTPRINT relaunch! Our CEO, Paul D Hamm, will be speaking on an afternoon panel about the Future of Content Distribution and Monetization.
Our CEO, Paul Hamm, will be attending Digital Entertainment World next week in Los Angeles. If you’re planning to attend the conference and have an interest in learning more about Endavo Digital Network while there, send us an email at GoOTT@endavomedia.com to set up a time to meet with Paul.
Get a preview of Endavo Digital Network
If you’re going to be in Miami next week for NATPE 2017, get in touch with us for a meeting and let us buy you a drink with a little umbrella in it! At the show, we will be meeting with digital content creators to tell them about the new Endavo Digital Network being rolled out behind the curtain. That’s right, we’re becoming an OTT multichannel network (MCN), designed to partner with content creators to build brand, audience and monetize Over-the-Top! We got all the apps and we’re bringing OTT go-to-market strategies and we’ll even seek out syndication opportunities with OTT networks around the globe. What’s better than that? To learn more, contact us through our contact page or email our NATPE team at GoOTT@endavomedia.com to meet up in Miami!
ATLANTA (September 30, 2016) – The Technology Association of Georgia (TAG), one of the nation’s largest state trade organizations dedicated to technology and innovation, recently recognized Paul Hamm, Endavo CEO, as a Digital Media & Entertainment Technology “Game Changer” in the latest issue of Hub Magazine.
The Peach State dominates in the Media and Entertainment tech industry. TV networks, film studios, digital gaming and more created $6 billion in economic impact in Georgia in 2015 and the state is the 3rd most profitable in the nation when it comes to entertainment, behind California and New York, respectively. The Media and Entertainment issue of Hub Magazine focuses on the tech side of this vibrant industry in Georgia.
The DM&E Technology Game Changers are selected by TAG and include 2016 innovators who are changing the game in Broadcast, Digital Gaming and Film Technology in Georgia. In addition to Paul, other broadcast Game Changers for 2016 are Ben Lawrence, VP IT Operations for Bounce TV, and Bob Hesskamp, SVP Global Broadcast Technology for Turner.
Through Paul’s vision and leadership, the Endavo OTT platform represents a cost-effective solution and fast path for content creators, broadcasters and even pay TV providers to take their premium content “over the top”. HUB Magazine cites Endavo’s launch of Footprint.tv in New York and Atlanta to be a game changing initiative. Footprint.tv is a new multichannel network (MCN) that empowers local independent content creators to find OTT distribution and monetization.
In addition to the Game Changers list, the July/August 2016 issue of Hub features Cameron Clayton, CEO of The Weather Company, an IBM business, and also showcases Georgia’s exciting digital news industry, including NewsOn, Social News Desk, Newsreps, and UrbanGeekz.
View the digital version of Hub Magazine here:
We are proud to announce that Endavo won “Best of Show” during the 2016 OTT Exec Summit that was held in New York City in June. Our CEO, Paul Hamm, also joined a distinguished panel to speak of OTT industry executives to speak on the subject of live event streaming, entitled, “It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money.” During the session, Mr. Hamm referenced the company’s experience in handling live event streaming and archival services (catch-up TV, VOD recording/preparation), including its recent work with live OTT sports, such as rugby, and linear TV channels streamed online.
This year’s OTT Exec Summit reported 208 total attendees. Registrations included Google/Android, Roku, Sky, BBC, Starz, SingTel, Verizon, NatureVision TV, Spincast TV, Scripps, Hearst, PBS, NPR, Revolt TV, Pure Flix, Whistle Sports, TV4, QVC, HSN, TEGNA, Ethnic TV, NAB, Television Academy, PublicVine, Zype, Huawei, Pioneer, LG, Epix, NBCU, FreemantleMedia, Multichannel News, DIRECTV, SuperVillain Studios, IBM Video, WWE, Qello, Producers Guild, Level 3, Orange, CBS, WWE, HGTV, Showtime, YuppTV, fuboTV, OwnZones, Limelight, OTTo Media, One World Sports, FootPrint.TV, SNL Kagan, VideoNuze, Fierce Online Video, Outdoor Channel, Magid, NeuLion, Turner Broadcasting, Yahoo, Newsy, EverSport, NatGeo, Sling TV, A&E, EPIX, Granite Broadcasting, Time Warner, and many others.
Endavo also showcased its multiscreen OTT Video Services Platform and Multichannel Network (MCN) Platform during the summit and participated in the show’s Product Speedcase, giving Mr Hamm the rare opportunity to directly demonstrate our platform to participating attendees in small groups. We also leveraged the event to showcase our own new MCN platform for local, independent content creators, FOOTPRINT.tv, which is launching this year starting in New York and Atlanta.
“Endavo won the Best of Show trophy because they were able to demonstrate a superior solution backed by their depth of experience. It’s an impressive accomplishment since votes are cast entirely by our audience of senior executives representing the ‘who’s who’ of the OTT industry,” said Brian Mahony, CEO of Trender Research and Founder of OTT Executive Summit & Magazine.
We can’t wait to participate in this excellent event again next year! We’re down with OTT!
We are celebrating National Streaming Day, along with our pals at Roku!
In celebration, Roku released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
- In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
- 59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
- 40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
- 50% of Americans would give up caffeine in order to stream
- 21% of Americans place more value on streaming to their television than brushing their teeth
Here’s the Roku press release
So come on America, celebrate National Streaming Day with us…. GET DOWN WITH OTT & GO STREAM!
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