We are celebrating National Streaming Day, along with our pals at Roku!
In celebration, Roku released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
- In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
- 59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
- 40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
- 50% of Americans would give up caffeine in order to stream
- 21% of Americans place more value on streaming to their television than brushing their teeth
Here’s the Roku press release
So come on America, celebrate National Streaming Day with us…. GET DOWN WITH OTT & GO STREAM!
If you’re in Dubai next week, come meet Endavo in Dubai at CABSAT, being held 10-12 March 2015 at Dubai World Trade Centre! For 21 years, CABSAT has evolved to be the number one event in the Middle East, Africa, and South Asia region for all industry professionals within the Broadcast, Satellite, Content Delivery and Digital Media sectors. CABSAT covers the creation, exchange, management, distribution and monetization of all filmed entertainment and radio content.
At CABSAT, we will be demonstrating our OTT video solutions being provided for local clients, including Dubai Media Inc. and Kooora.com. In the MENA region and around the world, Endavo is providing innovative technology solutions and services today that are helping to reinvent how media and entertainment is being delivered, experienced and monetized.
The next generation of TV is going “over the top” and furiously headed our way! We look forward to talking with conference attendees more about it, and showing what Endavo can do, at CABSAT this week.
Contact our CEO Paul Hamm in Dubai at +971 50 350 9673 or send us an email firstname.lastname@example.org.
Join us in Dubai, UAE, at IBC Content Everywhere MENA, 20-22 January 2015! IBC is always one of our favorite industry shows of the year in Amsterdam, and now its also a brand new event in the Middle East and North Africa region. At IBC MENA, Endavo will be demonstrating OTT video solutions being provided for its local clients, such as Dubai Media Inc. and Kooora.com. In the MENA region and around the world, Endavo is providing innovative technology solutions and services today that are helping to reinvent how TV is being delivered, experienced and monetized.
The next generation of TV is going over the top and furiously headed our way! We look forward to talking with attendees about it and showing what Endavo can do at IBC Content Everywhere MENA this week.
Contact CEO Paul Hamm in Dubai at +971 50 350 9673 or send us an email email@example.com.
Join us in Dubai, UAE, at TV Connect MENA, 3-4 November 2014! This is the major TV industry event of the year in the Middle East and North Africa region, with a heavy focus on the “Future of TV”, including Over-the-Top trends, technologies and industry players… and don’t forget King Content! During the show, Endavo will be demonstrating some the great work being done in the region for its clients, such as Dubai Media and Kooora.com. In the MENA region and around the world, Endavo is providing innovative technology solutions and services today that are helping to reinvent how TV is being delivered, experienced and monetized.
In addition Endavo’s exhibit, our CEO Paul D Hamm will be moderating an important panel discussion entitled “Can We Really Make Money with Pure OTT Services?” Spoiler alert, yes we can, and Endavo is helping its clients do exactly that with OTT video services being delivered globally over websites, smartphones and tablets, iSTBs, and Smart TVs. The next generation of TV is going over the top and furiously headed our way! We look forward to talking with attendees about it and showing what Endavo can do at TV Connect MENA in November.
New York, NY, September 09, 2014 –(PR.com)– Endavo Media, a leading digital media distribution company that is reinventing consumer TV and premium over-the-top video services, announced that CEO Paul D Hamm will be a featured speaker at the Over-the-Top Video Executive Summit (www.OTTVideoSummit.com), to be held at the Westin Times Square on November 11. Mr. Hamm will speak during the summit’s opening session on the current state of the OTT industry: “What is OTT, what is shaping it, and where is it going?” He will also participate in a discussion entitled: “PayTV/OTT Consumers, Cord Cutters and Cord Nevers- what’s really driving them?” The OTT Video Executive Summit brings together thought leaders in the industry to discuss topics crucial to the development of streaming video and evolving Pay TV business models. The conference topics range from content, enabling technologies, to discussions on the evolving viewing behavior of consumers. In addition to experts and executives, the conference includes a focus group of everyday people from various demographics. The event is also gamified, with the leading point-getter being awarded the “OTT Genius” trophy.
“Our audience will benefit greatly from Paul’s experience and perspective on this dynamic industry,” said Brian Mahony, CEO of event producer Trender Research™ Inc. (www.trenderresearch.com). “The industry is going through a period of rapid change, and it’s innovation by companies like Endavo Media that are driving it.”
Click Here to read full article.
Welcome to our new company blog! Here, we will keep you updated on notable Endavo events, news, people, new products and services, client success stories, and maybe some occasional insights about our exciting industry, Over-the-Top (OTT) Video.
I will also continue posting on my professional blog, TV Reinvented, which will be dedicated to my own reactions and opinions about what is happening in the “TV” industry and where the industry is going – in other words, how TV consumers, technologies and content are all being reinvented in the “anywhere, any time” Internet era.
We hope you will come back often to check out what’s happening here at Endavo. We’re certainly glad to have you as a friend.
You can also follow us on Twitter and LinkedIn.
Let’s stay connected!
Paul D Hamm, CEO
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