2017 was a pivotal year for Endavo, as we launched Endavo Digital Network and our first over-the-top MCN, FOOTPRINT Network. We laid some serious new groundwork over the past year and have established a lot of momentum going into 2018. I thought it would be helpful and valuable to our family, friends, partners and stakeholders to briefly highlight some of our 2017 progress, which I believe sets the stage for an exciting year ahead for Endavo.
We started 2017 by announcing the launch of Endavo Digital Network. After spending Q1 fine-tuning our MCN (multi-channel network) syndication platform and app frameworks, we officially launched our new MCN model in March. Alongside our new launch plans, we also acquired and began repositioning and rebranding FOOTPRINT as our very own creator network for OTT – a first of its kind. We also began signing up new channels with a curated list of wonderful independent creators, all looking for new forms of distribution and monetization in the new era of over-the-top entertainment & media. FOOTPRINT was relaunched over the summer on our new MCN apps and responsive website frameworks. We’re planning to release FOOTPRINT on Apple TV and Roku in mid January, followed by Amazon Fire TV.
FOOTPRINT begins the new year with 20 great independent channels and over 1300 video titles, including our newest partner channels, ADULTish, The Dark Zone and ASKANIKA. We have an active and growing pipeline of prospective new channels we plan to launch starting in January. Overall, we plan to grow the amount of curated channels on the network, increase the quality of content as we grow our viewer base and begin engaging actively with sponsors. We also like to see our network partners springboard to their own branded OTT apps on the Endavo platform, which Binge Networks (fka BonBon Networks) did in 2017!
Last year, FOOTPRINT also began actively exploring, experimenting and learning how to efficiently build and engage with an organic viewing audience through social media and various digital marketing strategies. As a result, we saw over 1028% growth in number of videos streamed on FOOTPRINT in 2017 over 2016 when we took over the network. We’re just getting started!
In the 2nd half of 2017, Endavo was very fortunate to forge a partnership with Metro Atlanta Chamber of Commerce and ChooseATL, to create and launch a groundbreaking metro-area creator network, called THEA. THEA was launched in November with 15 incredible Atlanta-based VOD channels and over 250 video titles, showcasing some amazing content that is being created here in “The A”. ChooseATL plans to grow the number of channels and distribution for THEA in 2018 to become the premier destination for digital creators to showcase Atlanta content to the world and monetize through sponsorship and advertising, from brands wanting to be a part of this next-generation OTT network. Endavo is proud to be the platform partner providing the entire MCN management and OTT delivery infrastructure, as well as the THEA website and apps. The THEA experience is built on Endavo’s responsive website, iOS app and Android app frameworks. We are also planning to release THEA on Apple TV and Roku in mid January. We are very excited to be involved with THEA, which also stands as a model for OTT community networks.
Alongside our MCN initiatives in 2017, Endavo also continued to support its enterprise OTT platform clients and partners. We are the platform for multiple AVOD and SVOD services that deliver on-demand and live streaming services to subscribers and fans everywhere. Our SVOD partners experienced as much as 153% subscriber growth in 2017. We delivered approximately 2 million video streams and hosted over 10,000 video titles. We also delivered more than 250 live streaming events in 2017. We are carefully exploring how to continue growing our enterprise OTT platform business alongside our Endavo Digital Networks strategy.
In 2018, we plan to focus and expand our efforts on building distribution for FOOTPRINT, as well as other Endavo Digital Network partners. We’ll do this by expanding and innovating our grass roots digital marketing strategies and campaigns for the network, channels and content. As the business models underlying OTT media and entertainment continue to evolve, so will we continue to grow and innovate, in terms of helping our content partners discover new ways to generate revenue for their content and production funding. For example, we plan to launch OTT Fest in 2018, which will serve as a unique festival platform for creators to submit their new shows and content for the purpose of gaining market exposure, distribution, sponsorship, funding and, ultimately, OTT distribution and monetization. We’ll also continue initiatives begun in 2017 to develop B2B partnerships with global OTT networks and service providers seeking content syndicated partnership opportunities.
2017 was truly a pivotal year for Endavo. We now plan to build on our vision, innovation and successes, as we continue to reinvent over-the-top media and entertainment distribution in 2018! Stay tuned and in touch with us.
If you have followed along with Endavo over the past few years, you’ve heard a good bit from us about the disruption of digital content creation and distribution. We try really hard every day to keep up with and hopefully even get a little ahead of rapidly evolving video technology, the Internet and consumer behavior. We thought it would be worth sharing this video by Zach King about storytelling and the power of the Internet and digital tools for creators. It’s a few years old, but very relevant (except for the Vine video :-), and sometimes it helps to hear it from someone else. Zach tells a great story.
Why is this important? Because we want creators with great ideas and content to know that we at Endavo get it! We don’t always have all the answers, but we do dream of and work hard on developing new ways to help great creators to reach new audiences and create market value in the explosive OTT market. Our recent launch of Endavo Digital Network and FOOTPRINT Network, our first OTT multichannel network (MCN), are representative of our vision to empower great storytellers!
ATLANTA (September 30, 2016) – The Technology Association of Georgia (TAG), one of the nation’s largest state trade organizations dedicated to technology and innovation, recently recognized Paul Hamm, Endavo CEO, as a Digital Media & Entertainment Technology “Game Changer” in the latest issue of Hub Magazine.
The Peach State dominates in the Media and Entertainment tech industry. TV networks, film studios, digital gaming and more created $6 billion in economic impact in Georgia in 2015 and the state is the 3rd most profitable in the nation when it comes to entertainment, behind California and New York, respectively. The Media and Entertainment issue of Hub Magazine focuses on the tech side of this vibrant industry in Georgia.
The DM&E Technology Game Changers are selected by TAG and include 2016 innovators who are changing the game in Broadcast, Digital Gaming and Film Technology in Georgia. In addition to Paul, other broadcast Game Changers for 2016 are Ben Lawrence, VP IT Operations for Bounce TV, and Bob Hesskamp, SVP Global Broadcast Technology for Turner.
Through Paul’s vision and leadership, the Endavo OTT platform represents a cost-effective solution and fast path for content creators, broadcasters and even pay TV providers to take their premium content “over the top”. HUB Magazine cites Endavo’s launch of Footprint.tv in New York and Atlanta to be a game changing initiative. Footprint.tv is a new multichannel network (MCN) that empowers local independent content creators to find OTT distribution and monetization.
Our CEO, Paul Hamm, was interviewed on Atlanta Tech Edge, which aired on Sunday (3/20) on Atlanta station 11Alive (NBC). During the interview, Paul discusses OTT, Multichannel Networks (MCN) and User-Generated Content (UGC), along with providing some general OTT market insight. The interview was also published online, along with extended Q&A conducted with the show’s producer – Click here for the entire post.
Thank you to Wildness for a fantastic infographic that helps explain why wer’re building the EnGage UGC platform. First of all, young connected consumers are not watching TV on TV. According to Wildness research, 0 in 10 generation Z Culture Consumers would keep their television if left with only one device! ZERO!! 70% prefer streaming over broadcast or cable.
But just as important to us, these post-internet generation consumers are also Culture Creators. 80% find expressing themselves creatively is important. Over 25% post original video at least weekly.
If you’re in TV, sports, news, or any digital content business, it will be wise to pay attention to the behavior of this generation of Culture Consumers, Creators and Collaborators. We are paying attention, and this drives our mission to continue developing innovative new ways of distributing and monetizing OTT, aggregating content creators from the digital universe, and empowering consumers to create and collaborate, as well as consume. EnGage is being built to empower Culture Creators to contribute content to their digital communities and create or join the conversation.
Endavo was recently named among the 20 Most Promising Media & Entertainment Technology Solution Providers in 2015 by CIO Review Magazine. According to CIO Review, “the media and entertainment industry is a unique amalgam of disruptive technology and unconventional trends. Over the years, a myriad of companies that provide ingenious products and solutions have unwaveringly entered into this arena to serve the constantly-changing needs of [M&E] customers.” This edition of CIO Review features “the best solution and service providers offering tools and services available on the media and entertainment platform.” Endavo was selected as a top player from over 300 companies considered.
In an article inside this edition of CIO Review, our CEO, Paul D Hamm, explains how Endavo is expanding its foothold into the U.S. media and entertainment market, as TV broadcasters and pay TV providers are increasingly ready to adopt and execute on OTT strategies. The article goes on to explain how Endavo has developed its platform to support new OTT models, such as multichannel networks. “We are foreseeing success in next-generation TV networks, which is an emerging market that will overtake traditional media,” Paul says.