We are very excited to be the platform for THEA, your new favorite video network. THEA is rooted in Atlanta but made for the world. We have partnered with ChooseATL to create this next-gen MCN for Atlanta creators. THEA (The A – Atlanta personified) was announced this month during Metro Atlanta Chamber’s annual meeting, which was held at the new Mercedes Benz Stadium, home of the Falcons and Atlanta United. It was incredible as THEA was announced with major fanfare.
THEA isn’t your typical video network. It’s a place where you can journey through engaging, inspiring work from real-life creators — whether that be documentaries or mini-series or music videos. It’s a platform, but it’s also a community for creative talent. For us, THEA is another Endavo Digital Network proving the value of our multichannel network platform for OTT distribution.
Check out THEA! Get the app! If you’re an ATL creator or brand, get in touch!
We’re excited to announce the release of our new responsive video website framework, as well as mobile OTT apps for iOS and Android smartphones and tablets. Our new UI/UX frameworks are specifically designed to deliver our multi-channel networks (MCN), such as FOOTPRINT, as well as branded OTT apps for our channel partners. We’re now fully-equipped to launch channels on our networks and even partner apps, within just days, and deliver an amazing OTT video experience at a fraction of the cost and time to market as our competitors. The landscape for distributing premium OTT video content is changing rapidly and we’re in a position to stay very flexible to maneuver with changing viewer trends and new distribution outlets as the market evolves around us.
We encourage professional and pro-am content creators to submit sample content through FOOTPRINT UPLOAD or reach out to us directly if you’re ready to launch your own branded OTT video service across all the main OTT platforms. In addition to our website and mobile app frameworks, we deliver Roku channels and we’re very close to releasing our Amazon Fire TV and Apple TV app frameworks.
To see our website framework, visit FOOTPRINT online.
Get FOOTPRINT apps in the iTunes App Store or Google Play.
Multichannel Networks (MCNs) have gained tremendous exposure and valuation in recent months, especially riding the success of YouTube viewership and content creation. MCNs have offered YouTube content creators value and assistance in areas such as product, programming, funding, monetization, cross-promotion, partner management and audience development. As a result of incredible growth in this industry segment, MCNs have been given some very high valuations in the M&A marketplace, including Disney’s acquisition of Makers Studios for $500 million and Dreamworks $117 million deal with Awesomeness TV, to name a couple.
We believe that the MCN model will quickly evolve beyond YouTube, as TV broadcasters, networks and service providers, as well as new OTT market entrants, will begin to build out MCN businesses, which will increasingly include OTT content creators, in addition to “TV” content. For example, local TV broadcasters are looking online for fresh news content that will supplement local TV news, in hopes of reaching millenials. TV distributors will be interested in the MCN model because they are leveraging their networks and content into multiplatform OTT distribution, therefore offer reach and legitimacy in the space. New MCNs in the OTT-TV market can offer content creators audience building and cross-promotion, monetization, programming/channel optimization, distribution/publishing rights management, and even funding and production assistance. The MCN model opens a source for new content for broadcast TV networks and service providers, as well as OTT-TV, so traditional media companies can use MCN models to mine content creators they can elevate to broadcast TV formats.
To help catalyze the emergence of Multichannel Networks, Endavo has launched its new MCN Platform, which fully empowers the next-generation of OTT-TV. Endavo now enables OTT video service providers with a turnkey, cloud-based solution that serves as a cost-effective platform to fast-track content ingestion, management, distribution and monetization of OTT channels over connected devices, with seamless and amazing user experiences.
Click here to read more: Endavo MCN Platform Overview