You may have noticed that we’ve been going through a transition recently. Late last year we made a strategic decision to become a multichannel network (MCN) for OTT distribution – the Endavo Digital Network. I thought it would be worthwhile to briefly explain what’s behind our new trajectory.
The dynamic, sometimes turbulent, OTT market has undoubtedly become a serious disruptive force in the media and entertainment industry. Whether you’re in the TV, movie or sports/news media market, the value chain has changed and continues to do so at warp speed, largely due to the Internet. We’ve been involved in this emerging Internet video market, in some capacity, going back to 2005, the year YouTube launched. In many ways, the OTT market has matured very fast and much of the supporting technologies have even begun to get commoditized. But the disruption in the video value chain has also opened new opportunities and challenges yet to be solved. Hence our need to adapt.
The democratization of production, distribution and consumption of digital media and entertainment has disrupted the traditional content value chains. Take a minute to check out these 2 infographics from Media Redef illustrating the old and new entertainment value chains (great article as well):
Why is this important? While disintermediation (my favorite word :-)) has theoretically made it easier for content to get produced, distributed and monetized, it’s also created plenty of new challenges and confusion for both content creators, as well as distributors. The old model may have been difficult (and super expensive) to execute but the path was simple to understand. Today, while many barriers to entry have been broken down, the market is actually more complex than ever – multiple distribution channels, platforms, networks, targeted audience segments, business models to consider, none of which are guaranteed paths to success.
The “YouTube” economy has become a significant force in the entertainment space, with Generation Y and Z driving a paradigm shift in when and where consumers watch video entertainment. Multichannel Networks emerged a few years ago, to help YouTube creators build brand, audience, revenue, even produce content. MCNs built significant market value in no time, resulting in a flurry of big M&A deals in 2014-15 (e.g., Fullscreen/AT&T, Maker/Disney). The other large social networks, including Facebook and Twitter, have also shifted their strategy toward video. Snapchat is the new kid on the block with an entirely different video model.
Over same time, the TV economy has finally been pulled into the web, due largely to the impact Netflix had on the TV market, followed by Hulu, HBO, Amazon, CBS, ESPN, then everyone else! Service providers have also jumped into the OTT pool to try to save their subscribers from cutting the cord.
So enough with the purposefully simplified OTT history lesson we all know. The punch line here is that we see a very large and growing market that exists between today’s “YouTube” economy and the traditional TV economy that has a good amount of new pain and opportunity. Content is being created everywhere, much of which is too premium for YouTube (Red might take issue with that) but also isn’t finding the answer in the traditional content value chain that is being disrupted right in front of them. GO to NATPE and you’ll see what I mean. At the same time, the traditional networks and distributors themselves are trying to figure out how to defend against and/or take advantage of the new value chain being created, with or without them. Go to NAB and you’ll see what I’ll mean (I’ll be there, by the way).
Therein lies what we believe to be a tremendous market opportunity beyond selling vid tech. We see a large and growing market of professional and pro-am content that lives in between the converging YouTube economy and traditional TV. We’ve been talking to many traditional production firms who are trying to figure out the new OTT economy. We also see many emerging content creators who are producing premium “digital first” content that needs distribution. We also see media companies – sports, news, even brands – who are openly challenged by the all new platforms, distribution channels, marketing strategies and business models.
So, the Endavo Digital Network was born, leveraging our market leading OTT video services platform, to help content creators “find their channel” and to help new OTT networks find, aggregate and distribute premium content emerging from this new “digital first” economy. We’re taking a page out of the YouTube MCN book to partner with content creators on multi-platform distribution, go-to-market, branding and monetization. We call it “MCN 4 OTT”.
Say Hello to Endavo Digital Network! #FINDYOURCHANNEL
Our CEO, Paul Hamm, will be attending Digital Entertainment World next week in Los Angeles. If you’re planning to attend the conference and have an interest in learning more about Endavo Digital Network while there, send us an email at GoOTT@endavomedia.com to set up a time to meet with Paul.
Stay tuned as Endavo completes its transformation to Endavo Digital Network. We are reinventing OTT distribution, syndication and monetization of premium digital content. Contact us to learn more while we’re behind the scenes getting ready to roll this out!
If you’re going to be in Miami next week for NATPE 2017, get in touch with us for a meeting and let us buy you a drink with a little umbrella in it! At the show, we will be meeting with digital content creators to tell them about the new Endavo Digital Network being rolled out behind the curtain. That’s right, we’re becoming an OTT multichannel network (MCN), designed to partner with content creators to build brand, audience and monetize Over-the-Top! We got all the apps and we’re bringing OTT go-to-market strategies and we’ll even seek out syndication opportunities with OTT networks around the globe. What’s better than that? To learn more, contact us through our contact page or email our NATPE team at GoOTT@endavomedia.com to meet up in Miami!
ATLANTA (September 30, 2016) – The Technology Association of Georgia (TAG), one of the nation’s largest state trade organizations dedicated to technology and innovation, recently recognized Paul Hamm, Endavo CEO, as a Digital Media & Entertainment Technology “Game Changer” in the latest issue of Hub Magazine.
The Peach State dominates in the Media and Entertainment tech industry. TV networks, film studios, digital gaming and more created $6 billion in economic impact in Georgia in 2015 and the state is the 3rd most profitable in the nation when it comes to entertainment, behind California and New York, respectively. The Media and Entertainment issue of Hub Magazine focuses on the tech side of this vibrant industry in Georgia.
The DM&E Technology Game Changers are selected by TAG and include 2016 innovators who are changing the game in Broadcast, Digital Gaming and Film Technology in Georgia. In addition to Paul, other broadcast Game Changers for 2016 are Ben Lawrence, VP IT Operations for Bounce TV, and Bob Hesskamp, SVP Global Broadcast Technology for Turner.
Through Paul’s vision and leadership, the Endavo OTT platform represents a cost-effective solution and fast path for content creators, broadcasters and even pay TV providers to take their premium content “over the top”. HUB Magazine cites Endavo’s launch of Footprint.tv in New York and Atlanta to be a game changing initiative. Footprint.tv is a new multichannel network (MCN) that empowers local independent content creators to find OTT distribution and monetization.
We are proud to announce that Endavo won “Best of Show” during the 2016 OTT Exec Summit that was held in New York City in June. Our CEO, Paul Hamm, also joined a distinguished panel to speak of OTT industry executives to speak on the subject of live event streaming, entitled, “It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money.” During the session, Mr. Hamm referenced the company’s experience in handling live event streaming and archival services (catch-up TV, VOD recording/preparation), including its recent work with live OTT sports, such as rugby, and linear TV channels streamed online.
This year’s OTT Exec Summit reported 208 total attendees. Registrations included Google/Android, Roku, Sky, BBC, Starz, SingTel, Verizon, NatureVision TV, Spincast TV, Scripps, Hearst, PBS, NPR, Revolt TV, Pure Flix, Whistle Sports, TV4, QVC, HSN, TEGNA, Ethnic TV, NAB, Television Academy, PublicVine, Zype, Huawei, Pioneer, LG, Epix, NBCU, FreemantleMedia, Multichannel News, DIRECTV, SuperVillain Studios, IBM Video, WWE, Qello, Producers Guild, Level 3, Orange, CBS, WWE, HGTV, Showtime, YuppTV, fuboTV, OwnZones, Limelight, OTTo Media, One World Sports, FootPrint.TV, SNL Kagan, VideoNuze, Fierce Online Video, Outdoor Channel, Magid, NeuLion, Turner Broadcasting, Yahoo, Newsy, EverSport, NatGeo, Sling TV, A&E, EPIX, Granite Broadcasting, Time Warner, and many others.
Endavo also showcased its multiscreen OTT Video Services Platform and Multichannel Network (MCN) Platform during the summit and participated in the show’s Product Speedcase, giving Mr Hamm the rare opportunity to directly demonstrate our platform to participating attendees in small groups. We also leveraged the event to showcase our own new MCN platform for local, independent content creators, FOOTPRINT.tv, which is launching this year starting in New York and Atlanta.
“Endavo won the Best of Show trophy because they were able to demonstrate a superior solution backed by their depth of experience. It’s an impressive accomplishment since votes are cast entirely by our audience of senior executives representing the ‘who’s who’ of the OTT industry,” said Brian Mahony, CEO of Trender Research and Founder of OTT Executive Summit & Magazine.
We can’t wait to participate in this excellent event again next year! We’re down with OTT!
We are celebrating National Streaming Day, along with our pals at Roku!
In celebration, Roku released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
50% of Americans would give up caffeine in order to stream
21% of Americans place more value on streaming to their television than brushing their teeth
We are excited to be speaking at the Digital Asset Symposium (DAS) being held May 4th in New York City. It’s a great line up of speakers and case studies. DAS is all about focusing on real projects in the real world of managing, using and leveraging digital assets. Register at http://das2016.org
Our CEO, Paul D Hamm, will be presenting “Emerging Business Models – We’re Down with OTT“. During this session, you will hear case studies and gain some insight on new opportunities to leverage new models and technologies to reach and grow audiences “over the top”, as well as create new business models.
AMIA’s Digital Asset Symposium (DAS) brings together speakers and case studies from a broad range of disciplines at the cross-section of theory and the practice. Constantly evolving technology creates new opportunities as well as new challenges in the use and management of content. While these are ever-changing, they are not unique to a given organization or field. Gathering and sharing with peers from a wide range of organizations offers the possibility to generate and gain new insights. DAS is the place where these catalytic connections and conversations happen. Take action and register today! Visit www.DAS2016.com to register and for the latest information on the New York event.