Stay tuned as Endavo completes its transformation to Endavo Digital Network. We are reinventing OTT distribution, syndication and monetization of premium digital content. Contact us to learn more while we’re behind the scenes getting ready to roll this out!
If you’re going to be in Miami next week for NATPE 2017, get in touch with us for a meeting and let us buy you a drink with a little umbrella in it! At the show, we will be meeting with digital content creators to tell them about the new Endavo Digital Network being rolled out behind the curtain. That’s right, we’re becoming an OTT multichannel network (MCN), designed to partner with content creators to build brand, audience and monetize Over-the-Top! We got all the apps and we’re bringing OTT go-to-market strategies and we’ll even seek out syndication opportunities with OTT networks around the globe. What’s better than that? To learn more, contact us through our contact page or email our NATPE team at GoOTT@endavomedia.com to meet up in Miami!
ATLANTA (September 30, 2016) – The Technology Association of Georgia (TAG), one of the nation’s largest state trade organizations dedicated to technology and innovation, recently recognized Paul Hamm, Endavo CEO, as a Digital Media & Entertainment Technology “Game Changer” in the latest issue of Hub Magazine.
The Peach State dominates in the Media and Entertainment tech industry. TV networks, film studios, digital gaming and more created $6 billion in economic impact in Georgia in 2015 and the state is the 3rd most profitable in the nation when it comes to entertainment, behind California and New York, respectively. The Media and Entertainment issue of Hub Magazine focuses on the tech side of this vibrant industry in Georgia.
The DM&E Technology Game Changers are selected by TAG and include 2016 innovators who are changing the game in Broadcast, Digital Gaming and Film Technology in Georgia. In addition to Paul, other broadcast Game Changers for 2016 are Ben Lawrence, VP IT Operations for Bounce TV, and Bob Hesskamp, SVP Global Broadcast Technology for Turner.
Through Paul’s vision and leadership, the Endavo OTT platform represents a cost-effective solution and fast path for content creators, broadcasters and even pay TV providers to take their premium content “over the top”. HUB Magazine cites Endavo’s launch of Footprint.tv in New York and Atlanta to be a game changing initiative. Footprint.tv is a new multichannel network (MCN) that empowers local independent content creators to find OTT distribution and monetization.
We are proud to announce that Endavo won “Best of Show” during the 2016 OTT Exec Summit that was held in New York City in June. Our CEO, Paul Hamm, also joined a distinguished panel to speak of OTT industry executives to speak on the subject of live event streaming, entitled, “It’s Live! Sports, News, Music, and Other Real-Time Content; What and How to Deliver Live Streaming that Consumers Want and Makes Money.” During the session, Mr. Hamm referenced the company’s experience in handling live event streaming and archival services (catch-up TV, VOD recording/preparation), including its recent work with live OTT sports, such as rugby, and linear TV channels streamed online.
This year’s OTT Exec Summit reported 208 total attendees. Registrations included Google/Android, Roku, Sky, BBC, Starz, SingTel, Verizon, NatureVision TV, Spincast TV, Scripps, Hearst, PBS, NPR, Revolt TV, Pure Flix, Whistle Sports, TV4, QVC, HSN, TEGNA, Ethnic TV, NAB, Television Academy, PublicVine, Zype, Huawei, Pioneer, LG, Epix, NBCU, FreemantleMedia, Multichannel News, DIRECTV, SuperVillain Studios, IBM Video, WWE, Qello, Producers Guild, Level 3, Orange, CBS, WWE, HGTV, Showtime, YuppTV, fuboTV, OwnZones, Limelight, OTTo Media, One World Sports, FootPrint.TV, SNL Kagan, VideoNuze, Fierce Online Video, Outdoor Channel, Magid, NeuLion, Turner Broadcasting, Yahoo, Newsy, EverSport, NatGeo, Sling TV, A&E, EPIX, Granite Broadcasting, Time Warner, and many others.
Endavo also showcased its multiscreen OTT Video Services Platform and Multichannel Network (MCN) Platform during the summit and participated in the show’s Product Speedcase, giving Mr Hamm the rare opportunity to directly demonstrate our platform to participating attendees in small groups. We also leveraged the event to showcase our own new MCN platform for local, independent content creators, FOOTPRINT.tv, which is launching this year starting in New York and Atlanta.
“Endavo won the Best of Show trophy because they were able to demonstrate a superior solution backed by their depth of experience. It’s an impressive accomplishment since votes are cast entirely by our audience of senior executives representing the ‘who’s who’ of the OTT industry,” said Brian Mahony, CEO of Trender Research and Founder of OTT Executive Summit & Magazine.
We can’t wait to participate in this excellent event again next year! We’re down with OTT!
We are celebrating National Streaming Day, along with our pals at Roku!
In celebration, Roku released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
50% of Americans would give up caffeine in order to stream
21% of Americans place more value on streaming to their television than brushing their teeth
We are excited to be speaking at the Digital Asset Symposium (DAS) being held May 4th in New York City. It’s a great line up of speakers and case studies. DAS is all about focusing on real projects in the real world of managing, using and leveraging digital assets. Register at http://das2016.org
Our CEO, Paul D Hamm, will be presenting “Emerging Business Models – We’re Down with OTT“. During this session, you will hear case studies and gain some insight on new opportunities to leverage new models and technologies to reach and grow audiences “over the top”, as well as create new business models.
AMIA’s Digital Asset Symposium (DAS) brings together speakers and case studies from a broad range of disciplines at the cross-section of theory and the practice. Constantly evolving technology creates new opportunities as well as new challenges in the use and management of content. While these are ever-changing, they are not unique to a given organization or field. Gathering and sharing with peers from a wide range of organizations offers the possibility to generate and gain new insights. DAS is the place where these catalytic connections and conversations happen. Take action and register today! Visit www.DAS2016.com to register and for the latest information on the New York event.
Our CEO, Paul Hamm, was interviewed on Atlanta Tech Edge, which aired on Sunday (3/20) on Atlanta station 11Alive (NBC). During the interview, Paul discusses OTT, Multichannel Networks (MCN) and User-Generated Content (UGC), along with providing some general OTT market insight. The interview was also published online, along with extended Q&A conducted with the show’s producer – Click here for the entire post.
Thank you to Wildness for a fantastic infographic that helps explain why wer’re building the EnGage UGC platform. First of all, young connected consumers are not watching TV on TV. According to Wildness research, 0 in 10 generation Z Culture Consumers would keep their television if left with only one device! ZERO!! 70% prefer streaming over broadcast or cable.
But just as important to us, these post-internet generation consumers are also Culture Creators. 80% find expressing themselves creatively is important. Over 25% post original video at least weekly.
If you’re in TV, sports, news, or any digital content business, it will be wise to pay attention to the behavior of this generation of Culture Consumers, Creators and Collaborators. We are paying attention, and this drives our mission to continue developing innovative new ways of distributing and monetizing OTT, aggregating content creators from the digital universe, and empowering consumers to create and collaborate, as well as consume. EnGage is being built to empower Culture Creators to contribute content to their digital communities and create or join the conversation.