This is why we EnGage!
Thank you to Wildness for a fantastic infographic that helps explain why wer’re building the EnGage UGC platform. First of all, young connected consumers are not watching TV on TV. According to Wildness research, 0 in 10 generation Z Culture Consumers would keep their television if left with only one device! ZERO!! 70% prefer streaming over broadcast or cable.
But just as important to us, these post-internet generation consumers are also Culture Creators. 80% find expressing themselves creatively is important. Over 25% post original video at least weekly.
If you’re in TV, sports, news, or any digital content business, it will be wise to pay attention to the behavior of this generation of Culture Consumers, Creators and Collaborators. We are paying attention, and this drives our mission to continue developing innovative new ways of distributing and monetizing OTT, aggregating content creators from the digital universe, and empowering consumers to create and collaborate, as well as consume. EnGage is being built to empower Culture Creators to contribute content to their digital communities and create or join the conversation.
Here’s a pdf of the Wildness Infographic, check it out - Culture Creators